# Efficient Back-to-School Pop-Ups Nordstrom and Nook Partnered to Highlight a Range of Supplies By Riley von Niessen | Published 2019-08-12 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/nordstrom-and-nook References: [playatnook](https://playatnook.com/updates/2019/8/back-to-school-with-nordstrom-x-nook) & [shop.nordstrom](https://shop.nordstrom.com) For one weekend, [Nordstrom](https://www.trendhunter.com/trends/nike-running-the-corner) and [Nook Ballston Quarter](https://www.trendhunter.com/trends/nook-vibrant-kitchen) joined forces to host a fun pop-up event for parents and their young children, with a range of supplies and apparel featured from a selection of kid-focused brands. Just in time for [back-to-school season](https://www.trendhunter.com/trends/backtoschool-shopping), the pop-up saw offerings from brands such as Plae, Skip Hop, Tucker & Tate, Mini Boden, Native Shoes, and crewcuts by J.Crew. The pop-up was specifically geared towards children between the ages of 2 and 6, making it easier than ever for parents to browse the selection, and find alternative sizes if their child happened to grow a few inches over the summer. By featuring a carefully curated roster of brands, and limiting its sizing to suit young children, Nordstrom and Nook created an effective pop-up that took some of the shopping stress off of parents. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 22% | Activity: 25% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) ## Key Themes ### Key Themes Behind This Trend - **Pop-up Events for Kids:** A trend of hosting temporary events specifically designed for children, providing a unique shopping experience. - **Curated Brand Selections:** A trend of carefully curating a selection of brands to offer a more personalized and targeted shopping experience for parents. - **Convenience for Parents:** A trend of offering convenient shopping options, such as alternative sizes, to reduce stress for parents during busy seasons like back-to-school. ### Where This Applies - **Retail:** The retail industry can explore hosting pop-up events targeted at specific age groups to attract parents and offer a more engaging shopping experience. - **Children's Apparel:** Children's apparel brands can collaborate with retailers to create curated selections and pop-up events that cater to the needs of parents during busy seasons. - **E-commerce:** E-commerce platforms can incorporate features like alternative sizes and personalized recommendations to provide a convenient and stress-free shopping experience for parents. ## Related on Trend Hunter - [Immersive Back-to-School Pop-Ups](https://www.trendhunter.com/trends/sprayground-pop-up.md) - [Dynamic Running-Focused Retail Concepts](https://www.trendhunter.com/trends/nike-running-the-corner.md) - [Plush Footwear Pop-Ups](https://www.trendhunter.com/trends/the-monster-den.md) - [Selective Retail Pop-Ups](https://www.trendhunter.com/trends/woolrich-black-label.md) - [Accessory-Based NYC Pop-Ups](https://www.trendhunter.com/trends/lil-sweet-treat.md) - [Nutrition-Forward Treat Shop Pop-Ups](https://www.trendhunter.com/trends/treat-shoppe.md) - [Immersive Intimate Brand Pop-Ups](https://www.trendhunter.com/trends/knix-popup.md) - [Simplicity-Focused Back-To-School Campaigns](https://www.trendhunter.com/trends/backtoschool-shopping.md) - [Gamified Back-to-Campus Campaigns](https://www.trendhunter.com/trends/uo-haul.md)