# Glowing Paper-Made Spectacles The Nordik Impakt Festival is Being Promoted With Neon Paper Shades By Michael Hemsworth | Published 2013-03-14 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/nordik-impakt-festival References: [strictlypaper](http://strictlypaper.com/blog/2013/03/nordik-impakts-electro-phosphorescent-paper-glasses/) & [murmure.me](http://www.murmure.me/eng/nordik-impakt-13-collector-eng/) In an effort to promote the upcoming Nordik Impakt Fesitval, the Murmure agency is disseminating [paper sunglasses](https://www.trendhunter.com/trends/goodr-x-cheetos) that are made using electro-phosphorescent technology to [glow-in-the-dark](https://www.trendhunter.com/trends/glowing-relief). The electronic music festival is set to be a massive celebration of the electro scene and will be filled with [black lights](https://www.trendhunter.com/trends/lektrik-festival-of-lights) that make the surrounding patrons white colored clothing glow. The paper shades will glow underneath black light in a manner that will have everyone skeptical that they are indeed electricity-free because the materials used to make them are highly responsive under the UV light. It’s an interesting concept behind these new age promotional flyers and it’s a strong hope from the standpoint of this writer that this kind of technology will become a mainstay within the entertainment industry. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 47% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### Key Themes Behind This Trend - **Electro-phosphorescent Technology:** There is an opportunity for further development and application of electro-phosphorescent technology in various industries. - **Glow-in-the-dark Promotions:** Using glow-in-the-dark promotional materials could be a disruptive innovation opportunity for businesses seeking unique and attention-grabbing advertising strategies. - **UV Light-responsive Materials:** The use of UV light-responsive materials presents potential for creating interactive and visually engaging experiences in events, retail, and other industries. ### Where This Applies - **Entertainment:** The entertainment industry can explore the use of electro-phosphorescent technology for creating immersive and visually captivating experiences in concerts, festivals, and other events. - **Advertising:** The advertising industry can leverage glow-in-the-dark promotions to capture audience attention and enhance brand visibility in unique ways. - **Retail:** Retailers can incorporate UV light-responsive materials to create engaging and interactive shopping experiences, attracting customers and driving sales. ## Related on Trend Hunter - [High-Profile Live Performance Marketing](https://www.trendhunter.com/trends/highprofile-marketing-event.md) - [In-The-Dark Cosmetic Pop-Ups](https://www.trendhunter.com/trends/shop-in-the-dark.md) - [Glow-in-the-Dark Device Skins](https://www.trendhunter.com/trends/ddbrand-circuit-board.md) - [LED-Infused Festival Fashion](https://www.trendhunter.com/trends/tinsel-arcade.md) - [Phosphorescent Energy Drink Cans](https://www.trendhunter.com/trends/dynamit.md) - [Photosensitive Book Experiences](https://www.trendhunter.com/trends/the-outside-book.md) - [Branded Holographic Spectacles](https://www.trendhunter.com/trends/holographic-spectacle.md) - [Vibration Neon Sunglasses](https://www.trendhunter.com/trends/Neon-Light-Collection.md) - [Sustainable Festival Stands](https://www.trendhunter.com/trends/mentos-pure-fresh-gum-stand.md)