# Map-Embedded Rowing Machines The NordicTrack RW900 Features Google Maps Integration By Joey Haar | Published 2018-06-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nordictrack-rw900 References: [digitaltrends](https://www.digitaltrends.com/health-fitness/nordictrack-rw900-rowing-machine/?utm_source=feedly&utm_medium=webfeeds) & [nordictrack](https://www.nordictrack.com/) Stationary machines can get pretty boring to exercise on when compared to the genuine article, so the [NordicTrack](https://www.trendhunter.com/trends/nordictrack-ultra-1-reformer-series) RW900 aims to add some real-world dynamism to indoor rowing. The new rowing machine comes with a 22-inch color LCD screen and several embedded programs that help those working out to stay engaged and pushing for maximum effort. The NordicTrack RW900 comes with an interface that offers a live update of key metrics like power output. The machine can also access live, on-demand fitness classes offered by partner company [iFit](https://www.trendhunter.com/trends/gamebased-fitness-experience). For those who prefer self-guided workouts, though, the machine comes with [Google](https://www.trendhunter.com/trends/deepminds-sl2t) Maps built in, and users can access Street View to virtually explore waterways around the world. It will even adjust resistance based on what's happening on the screen. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 26% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Map-embedded Fitness Machines:** Integrating Google Maps to fitness machines for immersive workout experience - **Live Metrics Update:** Providing live metrics updates for fitness enthusiasts to track their progress - **On-demand Fitness Classes:** Offering on-demand fitness classes through partner companies for personalized workouts ### Sectors Adopting This - **Fitness Equipment:** The fitness equipment industry can integrate Google Maps and live metrics updates to attract new customers and provide an engaging workout experience. - **Health Tech:** The health tech industry can develop software solutions and applications for integrating Google Maps and live metrics updates to enhance the workout experience of fitness enthusiasts. - **Virtual Tourism:** The virtual tourism industry can collaborate with fitness equipment companies to offer a realistic virtual experience of different locations and waterways around the world to fitness enthusiasts on their machines. ## Related on Trend Hunter - [Premium Connected Rowing Machines](https://www.trendhunter.com/trends/connected-rowing-machine.md) - [Premium Rowing Machines](https://www.trendhunter.com/trends/peloton-row-1.md) - [Connected Indoor Rowing Machines](https://www.trendhunter.com/trends/connected-indoor-rowing.md) - [Gamified Home Rowing Machines](https://www.trendhunter.com/trends/gamified-rowing.md) - [Air-Powered Resistance Workout Machines](https://www.trendhunter.com/trends/energyfit-skirow-airpwr.md) - [Immersive Rowing Apps](https://www.trendhunter.com/trends/aviron-app.md) - [High-Reward Rowing Workouts](https://www.trendhunter.com/trends/peloton-row-canada.md) - [Modern Rowing Gym Machines](https://www.trendhunter.com/trends/spinrow.md) - [Fee-Free Rowing Workout Machines](https://www.trendhunter.com/trends/hydrow-core-rower.md)