# Hauntingly Beautiful Photography The Nordic Women in Chanel Editorial Features Simplicity By Leslie Chen | Published 2011-06-30 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/nordic-women-in-chanel References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2011/06/nordic-women-in-chanel-freja-siri-iselin-vicky-mona-by-peter-farago-for-smug-4-editorial.html) & [peterfarago](http://www.peterfarago.com/) The Nordic Women in [Chanel](https://www.trendhunter.com/trends/chanel-winter-tale) editorial features a classically beautiful aesthetic. Shot mostly in black and white, the images are as haunting as they are eye candy worthy. Photographer Peter Farago captures five different models for Smut #4 Spring Summer 2011. The beauty in each image shines through despite their bleak quality with little or no color at all. [Classic ensembles](https://www.trendhunter.com/trends/studio-nicholson-fw25) paired with bare backgrounds also add to the overall mysterious feeling of the photo shoot. Don’t underestimate the power of these shots, as the impact lies in their simplicity. **Implications** - No longer looking for edgy styles, female shoppers desire ways to stay in touch with their [feminine sides](https://www.trendhunter.com/trends/contemporary-femininity). Designs that feature a subtler aesthetic are appealing to consumers who want to stay classic with their look. Creating simpler styles could help a company trying to grow its brand. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 85% | Activity: 92% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Simpler Aesthetic:** Designing products with a subtler and simpler aesthetic is becoming more appealing to consumers who want to stay classic with their look. - **Black and White Photography:** Black and white photography is gaining popularity in the fashion industry, creating new opportunities for photographers and designers to showcase their work in a hauntingly beautiful way. - **Minimalist Fashion:** Minimalist fashion is on the rise as female shoppers increasingly desire to stay in touch with their feminine sides through subtler designs. ### Industries Being Reshaped - **Fashion Industry:** The fashion industry can leverage the trend towards simpler, more classic designs to grow their brand and appeal to a wider audience. - **Photography Industry:** With the growing popularity of black and white photography in fashion, the photography industry has a new opportunity to showcase their skills and create hauntingly beautiful imagery. - **Beauty Industry:** The beauty industry can adopt the simpler, classic aesthetic seen in the Nordic Women in Chanel editorial to appeal to customers seeking a timeless look. ## Related on Trend Hunter - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Fashion Brand Christmas Ads](https://www.trendhunter.com/trends/chanel-winter-tale.md) - [Noir-Inspired Luxury Cosmetic Collections](https://www.trendhunter.com/trends/rouge-noir.md) - [Vibrant Upscale Makeup Collections](https://www.trendhunter.com/trends/chanels-spring-2025.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Whimsical Couture Settings](https://www.trendhunter.com/trends/chanel-spring-summer-2026.md)