# Nordic Restaurant Identities MØS is a New Nordic-Inspired Restaurant Located in Moscow By Rebecca Byers | Published 2016-02-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nordic-restaurant References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/02/ms-gastronomic-smart-casual.html) MØS is a new [Nordic restaurant](https://www.trendhunter.com/trends/mcdonalds-8) in Moscow that pays tribute to the all-natural and experimental nature of Scandinavian cuisine. Designed by Backbone Branding, the new brand identity is a stylized marriage of [minimalist simplicity and artisan food branding](https://www.trendhunter.com/trends/mockly). Additionally, the space is outfitted with [light, cozy furniture](https://www.trendhunter.com/trends/osip) and boasts an impressive menu stacked with healthy items made from fresh, wholesome foods. Included in the visual designs for MØS are a variety of marketing materials, branded tissue paper for the wrapping of the restaurant's wine selection and sleek glass milk bottles featuring an embossed imprint of the new logo. Backbone Branding is a creative agency based in Yerevan, Armenia that specializes in creating dynamic visual identities for brand's, particularly food and beverage. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 77% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **New Nordic Cuisine:** Incorporate natural, wholesome ingredients and experimental techniques in restaurant menus for a unique and healthy dining experience. - **Minimalist Artisan Branding:** Create stylish and simple branding designs for restaurants that capture their artisanal qualities. - **Wholesome Ingredient Focused Dining:** Highlight wholesome, fresh ingredients and their health benefits in restaurant menus for a more health-conscious dining experience. ### Sectors Adopting This - **Restaurant Industry:** Incorporate healthier, sustainable food practices and minimalist branding designs for an innovative and unique dining experience. - **Creative Agency Industry:** Design eye-catching and simple branding designs, particularly for food and beverage brands, that capture the essence of the company's offerings. - **Hospitality Industry:** Introduce wholesome and sustainable dining options in hotel restaurants for a healthy, indulgent and unique dining experience. ## Related on Trend Hunter - [Culinary Brand Packaging Redesigns](https://www.trendhunter.com/trends/mousline.md) - [Vibrant Food Corner Designs](https://www.trendhunter.com/trends/branding-corner-design.md) - [Swedish Craft Restaurant Designs](https://www.trendhunter.com/trends/persona-restaurant.md) - [Vegan Food Branding Updates](https://www.trendhunter.com/trends/impossible-foods-3.md) - [Contemporary Mediterranean Restaurant Designs](https://www.trendhunter.com/trends/contemporary-mediterranean-restaurant.md) - [Brutalist Museum Restaurants](https://www.trendhunter.com/trends/cantabrian-maritime-museum.md) - [Earthy Warm Ambiant Restaurants](https://www.trendhunter.com/trends/muse-1.md) - [Form-Explorative Furniture Series](https://www.trendhunter.com/trends/narrative-arc-volume-ii.md) - [Toronto Pizzeria Interior Design](https://www.trendhunter.com/trends/north-of-brooklyn-1.md)