# Handheld Chilled Dairy Snacks The Yaar Nordic Quark Bars are Covered in a Sweet Coating By Michael Hemsworth | Published 2019-05-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nordic-quark-bars References: [foodbev](https://www.foodbev.com/news/yaar-looks-to-disrupt-the-dairy-category-with-chilled-quark-bars/) & [yaarbar](https://yaarbar.com) The Yaar Nordic Quark Bars have been launched in the UK by the brand as a satisfying snack product that aims to disrupt the dairy category with a premium product that's ready for on-the-go consumption. Set to be found in the refrigerated section, the bars come in three flavor options including [Caramel](https://www.trendhunter.com/trends/lazy-day-desserts), [Cloudberry](https://www.trendhunter.com/trends/cloudberry-sunjoy) and Toffee, which are each covered in Caramel, Belgian milk chocolate and a toffee glaze, respectively. The products are positioned as an alternative to traditional cakes, chocolates, yogurts and biscuits to deliver an indulgent taste experience that's also highly convenient. The Yaar Nordic Quark Bars were explained by Founder Andrei Garbuz who said, "Yaar was launched to disrupt the dairy category by bringing a brand new [handheld dairy snack bar](https://www.trendhunter.com/trends/milino-kefir-creme-snack) to UK consumers. With the introduction of the UK’s first quark bars, we are creating a new category and offering spoon-free dairy snacking on-the-go in an accessible, convenient and tasty format.” ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 86% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Handheld Chilled Dairy Snacks:** Opportunity for creating innovative and convenient dairy snack products that can be enjoyed on-the-go. - **Quark Bars:** Disruptive innovation opportunity to introduce new quark-based snack bars as an alternative to traditional cakes, chocolates, yogurts, and biscuits. - **Premium Snack Products:** Potential for developing high-quality, indulgent snack options that offer convenience and a satisfying taste experience. ### Who This Affects Most - **Dairy:** Opportunity for dairy industry players to explore the handheld chilled snack market and develop innovative products. - **Confectionery:** Disruptive innovation opportunity for the confectionery industry to create dairy-based snack bars with premium coatings and flavors. - **Food Packaging:** Potential for the food packaging industry to design innovative and convenient packaging solutions for handheld chilled dairy snacks. ## Related on Trend Hunter - [Decadent Yogurt Snacks](https://www.trendhunter.com/trends/decadent-yogurt-snacks.md) - [Logo-Shaped Ice Cream Bars](https://www.trendhunter.com/trends/hagendazs-stickbars.md) - [High-Protein Yogurt Sticks](https://www.trendhunter.com/trends/yopro.md) - [Better-for-You Frozen Bars](https://www.trendhunter.com/trends/real-fruit-bars.md) - [Dairy-Driven Snack Products](https://www.trendhunter.com/trends/smug-dairy.md) - [Clustered Honeycomb Snacks](https://www.trendhunter.com/trends/honeycomb-and-chocolate.md) - [Chocolatier-Inspired Frozen Treats](https://www.trendhunter.com/trends/new-yasso-frozen-greek-yogurt-bars.md) - [Regional Ingredient Ice Creams](https://www.trendhunter.com/trends/nuii-ice-cream.md) - [Chocolate-Packed Ice Cream Bars](https://www.trendhunter.com/trends/cadbury-darkmilk-ice-cream-bar.md)