# Luxurious Scandinavian Watches Nordgreen Watches Offer Scandi Design at Affordable Prices By Joey Haar | Published 2018-01-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nordgreen References: [nordgreen](https://nordgreen.com/) Scandinavian design is among the most well-regarded in the world, and Nordgreen watches indeed fall in line with those national design principles. However, while Scandi design popularity often leads to expensive luxury products, Nordgreen watches are [impressively affordable](https://www.trendhunter.com/trends/affordable-watches1). The watches, which are currently undergoing funding on [Kickstarter](https://www.trendhunter.com/trends/vostra-vector), feature the minimal design that has made Scandinavia a haven for style in the modern era. Eschewing baroque tendencies entirely, the watches have numberless faces and clean, unobtrusive hands. There are three different styles — Philosopher, Infinity, and Native — all of which employ similar visual languages. Each watch is available with three different case metals: gun metal, silver, and rose gold. They can also be paired with four different strap styles, which means that consumers still get a high degree of personalization despite the otherwise minimal design flourishes. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 32% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### Why This Trend Is Growing - **Affordable Luxury Watches:** Disruptive innovation opportunity: Creating high-quality, stylish watches at affordable prices. - **Minimalist Design:** Disruptive innovation opportunity: Incorporating clean, numberless faces and unobtrusive hands into various products and industries. - **Personalized Customization:** Disruptive innovation opportunity: Offering a high degree of personalization options for products with an otherwise minimal design. ### Industries Being Reshaped - **Watchmaking Industry:** Disruptive innovation opportunity: Exploring ways to produce luxury watches at affordable price points without compromising on quality. - **Fashion Industry:** Disruptive innovation opportunity: Integrating minimalist design principles into clothing, accessories, and fashion brands. - **E-commerce Industry:** Disruptive innovation opportunity: Developing platforms or tools that enable personalized customization options for products in online retail. ## Related on Trend Hunter - [Icelandic Nature-Inspired Watches](https://www.trendhunter.com/trends/linkone.md) - [Minimal Scandinavian Timepieces](https://www.trendhunter.com/trends/montoir-dive-watch.md) - [World-Inspired Watch Cases](https://www.trendhunter.com/trends/apple-watch-case1.md) - [Scandinavian-Canadian Jewelry Brands](https://www.trendhunter.com/trends/scandinaviancanadian-jewelry.md) - [Slick Smart Watch Cases](https://www.trendhunter.com/trends/golden-concept-x-blvck-paris.md) - [Architect-Approved Watch Ranges](https://www.trendhunter.com/trends/tadao-ando-x-cauny.md) - [Minimalist Militant Timepieces](https://www.trendhunter.com/trends/timex-expedition-north-field-chrono.md) - [Luxe Health-Tracking Timepieces](https://www.trendhunter.com/trends/withings-scanwatch-nova.md) - [Accessible Mechanical Timepieces](https://www.trendhunter.com/trends/classivo-43.md)