# Utilitarian Vegan Outerwear Norden's Dane Raincoat is Made from Recycled Polyester By Elena Rahman | Published 2021-10-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nordens-dane-raincoat References: [nordenproject](https://nordenproject.com/products/dane-raincoat-cloud) Norden's Dane Raincoat is the ideal fall rainy day attire to keep you warm and dry throughout the day without sacrificing style. The Canadian-based brand is proudly eco-friendly. The Dane rainjacket is made from 100% recycled polyester, making git 100% [Vegan](https://www.trendhunter.com/trends/fw25-vegan-leather) and [Peta](https://www.trendhunter.com/trends/biodegradable-leather-alternative) certified. Norden's ethical and sustainable practices are used to educate society, raise awareness, shift mindsets, and change consumer consumption behavior with durable and stylish outerwear. The brand's new Dane jacket is available in three colorways to pair with any outfit. Customers can shop from the Black, [Cloud](https://www.trendhunter.com/trends/summer-fridays-pink-dew), and Olive selection. The timeless coat is crafted with the brand's outerwear expertise to ensure that the material is 100% waterproof and seam-sealed for maximum comfort. Image Credit: Norden ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 43% | Activity: 47% | Freshness: 10% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Ethical Fashion:** Norden's use of eco-friendly, recycled materials is a disruptive innovation opportunity for the fashion industry to embrace more sustainable and ethical practices. - **Vegan Products:** Norden's 100% vegan and PETA certified raincoat taps into the growing trend of veganism and presents an opportunity for industries to expand their vegan product lines. - **Sustainable Outdoor Gear:** Norden's waterproof and seam-sealed raincoat made from 100% recycled polyester presents an opportunity for the outdoor gear industry to incorporate more sustainable and eco-friendly materials. ### Where This Applies - **Fashion:** The fashion industry can adopt Norden's use of recycled materials and ethical practices to produce stylish and sustainable clothing. - **Vegan Products:** Norden's vegan raincoat presents an opportunity for companies to expand their vegan product lines, including clothing and accessories. - **Outdoor Gear:** Norden's sustainable raincoat presents an opportunity for the outdoor gear industry to incorporate more eco-friendly materials and manufacturing processes. ## Related on Trend Hunter - [Sustainable Warm Parka Designs](https://www.trendhunter.com/trends/stormshadow-parka.md) - [Premium Outerwear Collections](https://www.trendhunter.com/trends/rudsak-fallwinter-24.md) - [Scandinavian-Inspired Winter Jackets](https://www.trendhunter.com/trends/scandinavian-edition-jackets.md) - [Circular Winter Jackets](https://www.trendhunter.com/trends/everpuff.md) - [Ethical Merino Wool Clothing](https://www.trendhunter.com/trends/knit-kite-jacket.md) - [Utilitarian Convertible Coats](https://www.trendhunter.com/trends/convertible-padded-coat.md) - [Recycled Carbon-Made Jackets](https://www.trendhunter.com/trends/lululemon-3.md) - [Recycled Polyester Fleece Jackets](https://www.trendhunter.com/trends/patagonia-retrox-jacket.md) - [Body-Mapped All-Weather Parkas](https://www.trendhunter.com/trends/weatherproof-parka.md)