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# Armless Foldable Glasses
Nooz Reading Glasses Perch on the Nose Without Arms

By Ell Smith | Published 2017-06-26 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/nooz-reading-glasses
References: [the-gadgeteer](http://the-gadgeteer.com/2017/06/26/read-the-news-with-nooz-reading-glasses/) & [nooz-optics](https://www.nooz-optics.com/en/blog-nooz-optics)

The Nooz reading glasses are armless and ultra-compact to ensure convenience and portability.

According to the [American Vision Council](https://www.trendhunter.com/trends/ben-jerrys-razz-up), 75 percent of Americans require some sort of vision correction, creating a large market for eyewear that rarely sees any innovation. Usually bulky, flimsy, easy to snap and expensive to replace, one's eyewear can be more of a pain than it is worth. Nooz glasses sought to re-create an age-old eyewear design from the ground up, eliminating any annoyances and inconveniences. These reading glasses clip onto the nose comfortable, providing an armless design that minimizes bulk and enhances portability. The glasses come with a small case that can be clipped to a keychain for ultimate convenience.

The Nooz reading glasses were designed to be [discreet](https://www.trendhunter.com/trends/zero-earbuds-and-glasses-concept) and help better integrate this necessary accessory into people's day-to-day lives.

## Trend Insights (Trend Hunter)

- Score: 2.5/10
- Popularity: 25% | Activity: 43% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### Why This Trend Is Growing

- **Armless Eyewear:** Creating eyewear designs without arms eliminates annoyances and inconveniences that traditional eyewear may have.
- **Ultra-compact Eyewear:** Designing ultra-compact eyewear ensures convenience and portability for users.
- **Discreet Eyewear:** Discreet eyewear designs help better integrate necessary accessories into people's day-to-day lives.

### Industries Being Reshaped

- **Eyewear:** Innovations in the eyewear industry can include designs that eliminate inconveniences and offer more portability for users.
- **Accessories:** Discrete accessories like the Nooz glasses offer a key design opportunity to companies in the industry.
- **Travel:** Companies offering designs in ultra-compact eyewear have the opportunity to target travelers who appreciate convenience and portability.

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