# Gen Z Nootropic Drinks Local Weather is a Brain-Boosting Hydration Beverage By Laura McQuarrie | Published 2022-04-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nootropic-drinks References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/21013-pro-athlete-nft-expert-launch-sports-drink-catered-to-gen-z) & [drinklocalweather](https://www.drinklocalweather.com/)  [Local Weather](https://www.trendhunter.com/trends/organic-hive-honey) is a brand-new type of hydration drink with nootropic benefits and it directly speaks to the needs of [Gen Z](https://www.trendhunter.com/trends/prime-hydration) consumers. Local Weather combines the expertise and influence of NFL player Russell Wilson and [web3](https://www.trendhunter.com/trends/nft-energy) investor AJ Vaynerchuk. Jon Alagem, chief executive officer of Local Weather and H+S Labs, says "Only 16% of consumers consider themselves ‘athletes’ today, and 52% of Gen Z say they prefer non-traditional sports, which includes literally any movement, e.g., pickleball, TikTok dancing, roller skating, painting and gaming. That’s why we created Local Weather — to support this largely ignored generation of consumers who are redefining what it means to be active both mentally and physically.” To support the launch of the beverage, the brand is dropping a limited number of non-fungible tokens. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 74% | Activity: 89% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Nootropic Hydration Drinks:** Creating more hydration drinks with nootropic benefits to target Gen Z audiences in non-traditional sports and physical activities. - **Branded Collaboration:** Opportunities for brands to work together like Local Weather did with Russell Wilson and AJ Vaynerchuk to produce innovative products aimed at redefining consumer markets. - **Limited Edition NFT Releases:** Releasing limited edition NFTs along with a new product can create hype and appeal to tech-savvy consumers. ### Where This Applies - **Beverage Industry:** The beverage industry can appeal to Gen Z by creating new drinks with nootropic benefits and unique collaborations. - **Sports and Fitness Industry:** The sports and fitness industry can capitalize on the trend of non-traditional sports by creating products tailored for these activities. - **Blockchain Technology Industry:** The blockchain technology industry can work with brands to create unique NFT releases that coincide with product launches to generate buzz among consumers and tech enthusiasts alike. ## Related on Trend Hunter - [Nootropic Productivity Drinks](https://www.trendhunter.com/trends/productivity-drink.md) - [Streamer-Targeted Beverages](https://www.trendhunter.com/trends/leisure.md) - [Functional Nootropic Sparking Waters](https://www.trendhunter.com/trends/centr-enhanced.md) - [Functional Sparkling Water](https://www.trendhunter.com/trends/centr-enhanced-drink.md) - [Cognition-Boosting Wellness Drinks](https://www.trendhunter.com/trends/goodrays-1.md) - [Nootropic-Packed Alcohol-Free Cocktails](https://www.trendhunter.com/trends/smiling-wolf-drinks.md) - [Nootropic Zero-Alcohol Cocktails](https://www.trendhunter.com/trends/noot-zero-alcohol-cocktails.md) - [Cognitive Function-Supporting Ice Teas](https://www.trendhunter.com/trends/nudl.md) - [Performance Power-Up Beverages](https://www.trendhunter.com/trends/playr1.md)