# Plant-Based Nootropic Beverages Higher Mind Supports Improved Alertness, Memory & Focus By Laura McQuarrie | Published 2019-09-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nootropic-beverages References: [bevnet](https://www.bevnet.com/reviews/higher-mind) & [highermindwellness](https://highermindwellness.com) Higher Mind's [plant-based nootropic beverages](https://www.trendhunter.com/trends/drink-for-productivity) are packed with functional ingredients to help boost cognitive functions in a way that doesn't involve added sugar, unpleasant side effects like the jitters or a crash. The brand's beverages are made with a herbal blend of ashwagandha, gotu kola, bacopa and pine bark, a [mushroom blend](https://www.trendhunter.com/trends/milonga-yerba-mate) (lion’s mane mushroom and button mushrooms) and a blend of the "bioidenticals" PQQ, citicoline and phosphatidylserine. Higher Mind is offered in palate-pleasing flavors like Matcha Ginger and Wild Blueberry, both of which are sweetened naturally with monk fruit and are low in calories. The brand's functional drinks are designed to help with increasing [memory, focus and alertness](https://www.trendhunter.com/trends/nudl), all the while reducing brain fog to support heightened mental performance. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 55% | Activity: 68% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Nootropic Beverages:** Opportunity for innovation in the development of plant-based beverages that enhance cognitive functions without negative side effects. - **Functional Ingredients:** Potential for disruptive innovation in the use of herbal blends, mushroom blends, and bioidenticals to create functional beverages for mental performance. - **Natural Sweeteners:** Trend towards using monk fruit and other natural sweeteners to create low-calorie and healthier beverage options for cognitive support. ### Where This Applies - **Beverage Industry:** Opportunity for the beverage industry to develop and market plant-based nootropic beverages with functional ingredients. - **Nutraceutical Industry:** Disruptive potential for the nutraceutical industry to explore and create new plant-based formulations that enhance cognitive functions. - **Health and Wellness Industry:** Growing demand in the health and wellness industry for natural and functional beverages that support mental performance and cognitive health. ## Related on Trend Hunter - [Superfood Cognitive Supplements](https://www.trendhunter.com/trends/graymatter-bright-mind.md) - [Cognition-Boosting Wellness Drinks](https://www.trendhunter.com/trends/goodrays-1.md) - [Mindfulness-Focused Fruity Sparkling Beverages](https://www.trendhunter.com/trends/mind-garden.md) - [Natural Nootropic Beverages](https://www.trendhunter.com/trends/natural-nootropic.md) - [Plant-Powered Cognitive Gummies](https://www.trendhunter.com/trends/matcha-mind-cognitive-gummies.md) - [Nootropic Productivity Drinks](https://www.trendhunter.com/trends/productivity-drink.md) - [Functional Nootropics Gummies](https://www.trendhunter.com/trends/nutrops.md) - [Nootropic Smart Sodas](https://www.trendhunter.com/trends/brainpop.md) - [Functional Superfood Snacks](https://www.trendhunter.com/trends/mindright.md)