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# Free-Spirited Fashiontography
Noot Seear Poses Effortlessly for Foam June/July Editorial

By Carly Foy | Published 2011-05-08 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/noot-seear
References: [fashiongonerogue](http://fashiongonerogue.com/noot-seear-jason-lee-parry-foam-junejuly-2011/#more-52163) & [foammagazine](http://foammagazine.com/)

The Noot Seear editorial and cover for the June/July 2011 issue of Foam is perfectly free-spirited.

The model let her long blonde locks flow freely and looked bohemian-chic. Noot Seear's hair also had a surprising peek of bright pink. The featured fashion in the photo shoot included [high-waisted pants](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit), [lingerielike brasserie tops](https://www.trendhunter.com/trends/velvet-heat) and boyfriend tees. The Noot Seear Foam spread clearly defines the idea of a California girl. Photographed by Jason Lee Parry, the images were set on the [sunny beaches and streets of California](https://www.trendhunter.com/trends/golden-hour-getaway-collection). The relaxed spread was styled by Sophia Dearborne.

Noot Seear's effortless poses are a great reminder that summer is just around the corner. Parry also shot a video to go along with the editorial and cover.

## Trend Insights (Trend Hunter)

- Score: 6.3/10
- Popularity: 90% | Activity: 91% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Why This Trend Is Growing

- **Free-spirited Fashion:** Opportunity for disruptive innovation in sustainable and eco-friendly fashion industry, through the adoption of Noot Seear's bohemian-chic style.
- **California Lifestyle Marketing:** Disruptive innovation opportunity for the tourism and hospitality industry to highlight California's sunny beaches, streets, and relaxed vibe, as seen in Noot Seear Foam spread.
- **Effortless Pose Photography:** Opportunity for disruptive innovation in the photography industry to adopt the California girl aesthetic as seen in Noot Seear's poses for Foam June/July editorial.

### Industries Being Reshaped

- **Fashion:** Noot Seear's free-spirited and eco-conscious fashion style can disrupt the fast fashion industry and promote sustainable living.
- **Tourism and Hospitality:** The California lifestyle and beach culture as showcased in Noot Seear's Foam spread can be leveraged by the industry to attract travelers seeking to experience a relaxed and sunny destination.
- **Photography:** Effortless posing as depicted by Noot Seear's Foam editorial can disrupt the portrait photography industry by promoting a more natural and candid approach to capturing subjects.

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