# Tattooed Memo Marketing This Noopept Everlasting Memory Ad Does Away with Written Reminders By Amelia Roblin | Published 2011-11-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/noopept-everlasting-memory-ad References: [adsoftheworld](http://adsoftheworld.com/media/print/noopept_everlasting_memory) & [milkcreative.ru](http://milkcreative.ru/flash) One might think of the movie Momento with a glance at this Noopept Everlasting Memory ad, but the humor behind the ridiculous image has a hint of unfortunate truth. The human mind is constantly erasing information, often at a rate greater to the accumulation of knowledge, to the point where simple tasks occasionally prove tricky. The Milk agency of Moscow created this single print to promote a nootropic drug which improves the cognitive performance of the brain. It can apparently ameliorate attention and enhance memory so that one would have little need for [helpful reminders](https://www.trendhunter.com/trends/remember-pad). Depicting a simple [sticky note](https://www.trendhunter.com/trends/m-note) on a refrigerator door would have more familiarly demonstrated the message behind this Noopept Everlasting Memory ad, however, the image of a man with [inked arms](https://www.trendhunter.com/trends/86-tattoo-limited-edition) establishes a greater extreme of inept recognition. Revealing a need to permanently etch the location of one's keys and a wife's birthday into one's skin, this picture is all the more memorable to consumers. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 55% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Cognitive Enhancement:** Disruptive innovation opportunity: Develop new technologies or drugs that improve cognitive performance and memory. - **Memory Optimization:** Disruptive innovation opportunity: Create products or strategies that enhance memory retention and reduce forgetfulness. - **Unconventional Marketing:** Disruptive innovation opportunity: Explore alternative and attention-grabbing advertising methods to make a lasting impression on consumers. ### Who This Affects Most - **Pharmaceutical:** Disruptive innovation opportunity: Explore the development of new nootropic drugs with advanced cognitive enhancement capabilities. - **Technology:** Disruptive innovation opportunity: Invent novel memory optimization solutions through the use of technology, such as memory-enhancing devices or apps. - **Advertising & Marketing:** Disruptive innovation opportunity: Pioneer unconventional and memorable marketing campaigns that capture consumers' attention and leave a lasting impact. ## Related on Trend Hunter - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md) - [AI-Powered Tattoo Printers](https://www.trendhunter.com/trends/imprintu.md) - [Marketer-Targeted Cereal Ads](https://www.trendhunter.com/trends/out-of-home-campaign.md) - [Interactive Tattoo Apps](https://www.trendhunter.com/trends/inkstory.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Stay-Put Beauty Ads](https://www.trendhunter.com/trends/grippy-serum-primer.md) - [Sticky Note Printers](https://www.trendhunter.com/trends/nemonic-gen-2.md) - [Digital Handwritten Reminder Systems](https://www.trendhunter.com/trends/almo-concept-design.md) - [Paper-Free To-Do Devices](https://www.trendhunter.com/trends/eminder.md)