# Extra-Sour Crispy Candy Products The Noomz Candy Range Now Features Three New Varieties By Michael Hemsworth | Published 2025-09-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/noomz-candy-range References: [foodbev](https://www.foodbev.com/news/langtins-expands-noomz-range-with-three-new-flavours) & [eatnoomz](https://eatnoomz.co.uk)  The Noomz candy range has been expanded by the Langtins-owned brand with a series of new products that are perfect for satisfying consumer demand for textural, [extra-sour treat experiences](https://www.trendhunter.com/trends/extreme-sour-gummies). The product range now includes the Sour Worms, Berry Blast and Watermelon flavor options, which are each made with [freeze-dried versions of classic gummy candies](https://www.trendhunter.com/trends/sweetarts-1). These treats thus maintain the original weight and appeal, but with a new kind of textural experience for curious consumers to enjoy. The products are each packaged in resealable bags, are Halal certified and priced at £2.49. Managing Director at [Langtins Mubarak](https://www.trendhunter.com/trends/noomz-freezedried-candies) Isap spoke on the new additions to the Noomz candy range saying, "We’ve received a fantastic response to Noomz from customers and retailers alike, with many repeat orders from our stockists. We’re excited to keep the momentum going with three new bold flavours. We hope customers enjoy our latest innovative twists on iconic sweet shop flavours.” ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 55% | Activity: 59% | Freshness: 49% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Extra-sour Candy Craze:** The surge in popularity of extra-sour candies provides a unique angle for brands to differentiate themselves within the competitive snack market. - **Textural Candy Experiences:** Innovations in candy texture, like freeze-dried gummy options, captivate consumers seeking novel sensory experiences beyond traditional tastes. - **Halal-certified Confections:** With increasing consumer awareness and demand for Halal-certified products, the confectionery industry can tap into this market to deliver inclusive treat options. ### Where This Applies - **Confectionery Manufacturing:** As consumer preferences evolve, confectionery manufacturers are shifting towards developing new product textures and flavors to maintain market relevance. - **Packaging Solutions:** The demand for resealable and convenient packaging creates opportunities for innovations within the packaging industry tailored to snack products. - **Dietary-conscious Retail:** Retailers focusing on dietary-conscious stocking, including Halal-certified options, are set to capture a broader demographic by catering to diverse consumer needs. ## Related on Trend Hunter - [Expansive Crispy Candy Lineups](https://www.trendhunter.com/trends/noomz-freezedried-candies.md) - [Texture-Driven Sour Candy Products](https://www.trendhunter.com/trends/face-twisters-sour-candy.md) - [Summery Gummy Candy Collections](https://www.trendhunter.com/trends/mondelz-international-candies.md) - [Crunchy Gummy Candy Products](https://www.trendhunter.com/trends/bebeto-freeze-crunchy-candy.md) - [Tiny Sour Gummy Candies](https://www.trendhunter.com/trends/fizzy-whizzy-weenie-worms.md) - [Gen Z-Targeted Sour Candies](https://www.trendhunter.com/trends/mentos-sour-tones.md) - [Textural Sour Gummy Candies](https://www.trendhunter.com/trends/trolli-sour-brite-squad.md) - [Sour Soda-Flavored Candies](https://www.trendhunter.com/trends/haribo-soda-twist-zng.md) - [Cost-Conscious Candy Products](https://www.trendhunter.com/trends/barratt-fun-fantastic-range.md)