# Colorful Quirky Hour-Counters The Nooka 'Zub Zoo' Watch is More Reader-Friendly By Amelia Roblin | Published 2010-10-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nooka-zub-zoo References: [bookofjoe](http://www.bookofjoe.com/2010/09/nooka-zub-zoo-20-watch.html) & [nooka](http://www.nooka.com/watch-zub-c-1_2.html) Nooka is known for its [cute and colorful wrist-clock designs](https://www.trendhunter.com/trends/peanuts-worldwide) and the Nooka 'Zub Zoo' model is the most user-friendly for new Zub-wearers. The line of watches is particularly notable for its diverse selection of reader interfaces, making the Zubs, for some difficult to understand at first with their [unconventional hour, minute and second counters](https://www.trendhunter.com/trends/triaxial-numechron-clock). The Nooka 'Zub Zoo,' on the other hand, is the only model that features [digital numbers](https://www.trendhunter.com/trends/dwn5600-nano-ring) that maximize their comprehensive quality. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 14% | Activity: 23% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### What Makes This Trend Stand Out - **Colorful Wrist-clock Designs:** Opportunity for innovative designs that are both eye-catching and easy to read. - **Diverse Selection of Reader Interfaces:** Opportunity for customizable interfaces that cater to different user preferences. - **Maximizing Comprehensive Quality of Digital Numbers:** Opportunity to create interfaces that are not only visually appealing but also easily understandable. ### Sectors Adopting This - **Fashion Accessories:** Opportunity to innovate in the fashion industry through creating high-quality wrist-clocks. - **Smart Wearables:** Opportunity to create customizable interfaces and tap into the growing market for smart wearables. - **Tech Design:** Opportunity to improve the visual and functional aspects of tech design through user-friendly interfaces. ## Related on Trend Hunter - [Alternative Time Displays](https://www.trendhunter.com/trends/dozen-clock.md) - [Self-Referential Watch Models](https://www.trendhunter.com/trends/timex-urban-pop.md) - [Half-Hour Timepiece Displays](https://www.trendhunter.com/trends/arrowatch.md) - [Nostalgic Nixie Tube Timepieces](https://www.trendhunter.com/trends/btf-nixie-watch.md) - [Luxury Cartoon Timepieces](https://www.trendhunter.com/trends/spinnaker-fleuss-chronograph-spongebob-squarepants-eyedial.md) - [Meditative Vibrating Timepieces](https://www.trendhunter.com/trends/stund-watch.md) - [Tranquil Asymmetrical Wall Clocks](https://www.trendhunter.com/trends/wooj-design-masuno-clock.md) - [Aquatic-Themed Watch Collections](https://www.trendhunter.com/trends/swatch-scubaqua.md) - [Concentric Timezone Wall Clocks](https://www.trendhunter.com/trends/analog-wall-clock.md)