# Suave Hexagonal Time Keepers The NOOKA Zex Watch is Geometric Elegance in a Tidy Package By Nikki Taylor | Published 2012-11-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nooka-zex-watch References: [coolmaterial](http://coolmaterial.com/style/nooka-zex-watch/) & [nooka](http://www.nooka.com) The NOOKA Zex watch gets its name from the hexagonal shape of the clock face. A divinely masculine piece, Zex uses an [unconventional analogue display](https://www.trendhunter.com/trends/gav01-series) to tell time. Illuminated dots tell what hour it is and a meter underneath highlights gray bars to identify how many minutes have passed. This, of course, is not a new feature for the wristwatch brand, but the dot face mingled with the [crystal stainless steel design](https://www.trendhunter.com/trends/casio-gsteel-modern-industrial-series) turns the watch into a [futuristic keeper of the hour](https://www.trendhunter.com/trends/otsuka-lotec-no5-kai). Each black, silver and gold NOOKA Zex watch is accented with a suave leather band. Men seen wearing this time piece on their wrists are bound to look like big shot white collar professionals, even if they don't have a dime to their name. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 44% | Activity: 34% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### Why This Trend Is Growing - **Geometric Watch Designs:** Opportunity for companies to create unconventional designs using geometric shapes to display time in a unique way. - **Analog-digital Hybrid Watches:** Opportunity for companies to create watches that combine traditional analog displays with digital features for added functionality and convenience. - **Futuristic Watches:** Opportunity for companies to create watches that have a futuristic, high-tech look and feel with unconventional time-telling methods. ### Industries Being Reshaped - **Watch Manufacturing:** Manufacturers can explore designing unconventional, geometric-shaped watches that combine analog and digital displays for added functionality. - **Fashion Accessories:** Opportunity for accessory designers to create futuristic watch designs that become a fashion statement, appealing to consumers who value uniqueness and extravagance. - **Luxury Goods:** Opportunity for luxury watch manufacturers to create high-end watches with unique designs and unconventional time displays that appeal to the wealthy and fashion-conscious consumers. ## Related on Trend Hunter - [Minimalist Refined Timepieces](https://www.trendhunter.com/trends/azazel.md) - [Sleek Magnetic Timepieces](https://www.trendhunter.com/trends/triarch.md) - [Chic Celestial Ombre Timepieces](https://www.trendhunter.com/trends/seiko-prospex-lx-gmt-us-special-edition.md) - [Stealthy All-Black Timepieces](https://www.trendhunter.com/trends/unimatic-x-maxfield-modello-tre-u3sm-chronograph-watch.md) - [Elegant Collaborative Wristwatches](https://www.trendhunter.com/trends/moon-phase-watch.md) - [Alien-Like Watch Designs](https://www.trendhunter.com/trends/gav01-series.md) - [Stealthy Durable Elegant Watches](https://www.trendhunter.com/trends/gmcb2100z.md) - [Perplexing Artistic Timepieces](https://www.trendhunter.com/trends/otsuka-lotec-no5-kai.md) - [Refined Watch Debuts](https://www.trendhunter.com/trends/temporal-works.md)