# Dog Tag Timepieces The Nooka Xon Concept is Designed to Make Telling Time More Fashionable By Michael Hines | Published 2011-10-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nooka-xon References: [yankodesign](http://www.yankodesign.com/2011/10/21/the-dog-tag-nooka/) & [behance.net](http://www.behance.net/jaineelshah) The Nooka Xon is a conceptual timepiece designed to let people "wear time in a fashionable manner," according to designers. The Nooka Xon was designed by Indian design student Jaineel Shah of the DSK ISD International School of Design. The Xon is a [cylindrical time tracker](https://www.trendhunter.com/trends/postmodern-cone-watch) with a small hole through the top. The hole allows wearers to loop the Nooka Xon through a lanyard or attach in onto a keyring. This small hole and the Nooka Xon's unique shape free people from having to constantly look at their wrists to tell time. It also turns the watch into a completely different type of [fashion accessory](https://www.trendhunter.com/trends/timex-x-mm6-maison-margiela-collection); one that can be worn around the neck or one that can subtly slide onto a keyring. Wristwatch beware, your days may be numbered! ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 25% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### Why This Trend Is Growing - **Fashionable Timepieces:** The Nooka Xon concept introduces a new way to wear time as a fashion accessory. - **Alternative Time Display:** The unique cylindrical shape and small hole of the Nooka Xon offers a disruptive innovation in how time is displayed. - **Multi-functional Accessories:** The Nooka Xon's design opens up opportunities for timepieces to serve as both functional tools and fashion accessories. ### Industries Being Reshaped - **Watch and Jewelry Industry:** The innovative design of the Nooka Xon has the potential to disrupt the traditional wristwatch market. - **Fashion Industry:** Fashion designers and brands can explore collaborations to incorporate the Nooka Xon into their accessory collections. - **Keychain and Lanyard Industry:** The Nooka Xon provides a unique and stylish alternative for keychain and lanyard accessories. ## Related on Trend Hunter - [Miniature Digital Watches](https://www.trendhunter.com/trends/dwn5600-nano-ring.md) - [Radical Watch Clasp Concepts](https://www.trendhunter.com/trends/watch-concept-1.md) - [Nostalgic Nixie Tube Timepieces](https://www.trendhunter.com/trends/btf-nixie-watch.md) - [Transparent All-Glass Smartwatches](https://www.trendhunter.com/trends/nothing-watch-1.md) - [Global Timezone Timepieces](https://www.trendhunter.com/trends/nik-bentel-studio.md) - [Postmodern Cone Structural Timepieces](https://www.trendhunter.com/trends/postmodern-cone-watch.md) - [Next-Gen Pocket Watches](https://www.trendhunter.com/trends/arsham-droplet.md) - [Concentric Timezone Wall Clocks](https://www.trendhunter.com/trends/analog-wall-clock.md) - [Linearly Formed Wall Clocks](https://www.trendhunter.com/trends/linear-clock-concept.md)