# Watch-Scented Fragrances Nooka Makes Perfume That Smells Like Their Watches By Elsa Blaine | Published 2009-07-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nooka-watch-perfume References: [fastcompany](http://www.fastcompany.com/blog/cliff-kuang/design-innovation/how-do-you-extend-watch-brand-create-perfume-smells-watches) & [nooka](http://www.nooka.com/scent/) Nooka’s new fragrance smells like watches. That’s right; the trendy company noted for hip, fun timepieces has taken the dive into the [perfume category](https://www.trendhunter.com/trends/cos-perfumery) with this [conceptual scent](https://www.trendhunter.com/trends/perfect-nonsense). They have hired professional fragrance developers and expert ‘noses’ to come up with Nooka. The scent is an [innovative blend](https://www.trendhunter.com/trends/us-by-the-nue-co) of Japanese Yuzu sprinkled with pink pepper, leather, electricity, and minerals such as polished steel. I didn’t read anything about whether the fragrance is meant for men or women, so I gather it will be suitable for either sex. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 45% | Activity: 24% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### Key Themes Behind This Trend - **Watch-scented Fragrances:** The trend of creating fragrances inspired by non-traditional scents presents opportunities for disruptive innovation in the fragrance industry and beyond. - **Conceptual Scents:** The trend of creating conceptual fragrances, such as Nooka, presents opportunities for disruptive innovation in the fragrance industry and for collaboration with other industries. - **Gender-neutral Fragrances:** The trend of creating fragrances suitable for either sex, such as Nooka, presents opportunities for disruptive innovation in the fragrance industry and challenges traditional gender norms. ### Where This Applies - **Watch Industry:** The watch industry could explore opportunities to collaborate with the fragrance industry to create scents inspired by popular watch designs or brand identities. - **Fashion Industry:** The fashion industry could incorporate trend-setting fragrances like Nooka into their clothing design and runway shows. - **Hospitality Industry:** The hospitality industry could incorporate trend-setting fragrances like Nooka into their hotel lobbies, spas and guest rooms to enhance guests' sensory experiences. ## Related on Trend Hunter - [Automotive Brand Racing Perfumes](https://www.trendhunter.com/trends/nissan-smell-my-dust.md) - [Sneaker-Inspired Fragrance Launches](https://www.trendhunter.com/trends/distilled-fragrance.md) - [Playful Next-Gen Colognes](https://www.trendhunter.com/trends/notewrks.md) - [Playful Industrial Luxury Perfumes](https://www.trendhunter.com/trends/eau-de-industrie.md) - [Shape-Shifting Fragrances](https://www.trendhunter.com/trends/me-by-snif.md) - [Mood-Boosting Sea-Inspired Fragrances](https://www.trendhunter.com/trends/nautica-fragrances.md) - [Sheer Second-Skin Enhancers](https://www.trendhunter.com/trends/no-fragrance-fragrance.md) - [Multi-Layered Fragrance Mists](https://www.trendhunter.com/trends/noyz-hair-body-mists.md) - [Ultra-Niche Luxury Fragrances](https://www.trendhunter.com/trends/rabanne-1.md)