# Color Coordinated Wallets The Nooka Asset Organizer is Waterproof and Expandable By Meghan Young | Published 2010-02-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nooka-asset-organizer References: [uncrate](http://www.uncrate.com/men/style/wallets/nooka-asset-organizer/) & [nooka](http://www.nooka.com/buy/aobl-p-179.html) There’s always a need for [wallet-like compartments](https://www.trendhunter.com/trends/neocraft-wallet-collection) and now the Nooka Asset Organizer is trying to fill that need. Funky for guys, cute for girls, it’s definitely appealing. Offering [color coordinated, silicone rubber-like containers](https://www.trendhunter.com/trends/reaf-wallet), the Nooka Asset Organizer can be used for [cash, cards, photos](https://www.trendhunter.com/trends/noteanote) and more. Known for their quirky watches, Nooka is expanding their brand in a convenient and consistent way. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 49% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: South America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What's Driving This Trend - **Color Coordinated Wallets:** Opportunity for fashion brands to create stylish and functional wallets with color-coordinated compartments. - **Silicone Rubber-like Containers:** Opportunity for packaging manufacturers to create versatile and waterproof containers for various uses. - **Expanding Brand Identity:** Opportunity for companies to expand their brand into new product categories while maintaining consistency and convenience. ### Who This Affects Most - **Fashion Accessories:** Fashion brands specializing in accessories can tap into the trend of color coordinated wallets. - **Packaging:** Packaging manufacturers can cater to the demand for silicone rubber-like containers for organizing personal items. - **Brand Development:** Companies seeking to expand their brand can explore new product categories while maintaining brand identity and convenience. ## Related on Trend Hunter - [Sleek Colorful Card Wallets](https://www.trendhunter.com/trends/wallet-30.md) - [Digital Folder-Inspired Wallets](https://www.trendhunter.com/trends/untitled-folder.md) - [Durable Floating Wallet Designs](https://www.trendhunter.com/trends/planbok-floating-waterproof-wallet.md) - [Sturdy PFAS-Free Wallets](https://www.trendhunter.com/trends/peak-design-travel-wallets.md) - [Portable Cross-Body Wallets](https://www.trendhunter.com/trends/gossamer-gear.md) - [Retro Tech Wallets](https://www.trendhunter.com/trends/floppy-disk-wallet.md) - [Novel-Inspired Wallets](https://www.trendhunter.com/trends/book-wallets.md) - [Protective Fan-Style Wallets](https://www.trendhunter.com/trends/shuffle-wallet.md) - [RFID-Blocking Origami Wallets](https://www.trendhunter.com/trends/origami-wallet.md)