# Bold Boxy Watches The 'Nooka and John Fluevog Zot' Watch is Only Square in Shape By Vittoria Natarelli | Published 2010-08-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nooka-and-john-fluevog-zot-watch References: [highsnobiety](http://www.highsnobiety.com/news/2010/08/11/nooka-x-john-fluevog-zot-watch/) & [nooka](http://www.nooka.com/john-fluevog-p-255.html) The only thing square about the 'Nooka and John Fluevog Zot' watch is its shape. The watch tells time completely differently than a regular round watch. With a [series of dots and bars](https://www.trendhunter.com/trends/d20-digital-watch), this timepiece may take some getting used to, but in the end, you will love telling time. The watch features a gray Fluevog-inspired graphic on a black Zot face with a [white leather band](https://www.trendhunter.com/trends/amida-digitrend-open-sapphire) that is accented by red stitches. The Nooka and John Fluevog Zot watch is a [limited-edition timepiece](https://www.trendhunter.com/trends/azazel) with only 100 pieces produced. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 15% | Activity: 37% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### Why This Trend Is Growing - **Square Watch Designs:** The popularity of bold, boxy watch designs is growing, providing an opportunity for companies to create unique and eye-catching timepieces. - **Alternative Time-telling Methods:** Watches that tell time using unconventional methods, such as dots and bars, are gaining traction and present an opportunity for innovation in the watch industry. - **Limited-edition Collections:** The success of limited-run watch collections, such as the Nooka and John Fluevog Zot, presents an opportunity for watch companies to increase demand and create exclusivity for their products. ### Industries Being Reshaped - **Fashion Accessories:** The watch industry, as a subcategory of the fashion accessories market, can take advantage of the growing trend toward unique and eye-catching designs of timepieces. - **Consumer Electronics:** Watches that use alternative time-telling methods present an opportunity for innovation in the consumer electronics sector, allowing for the development of new technologies and techniques to tell time. - **Luxury Goods:** Limited-edition watch collections, such as the Nooka and John Fluevog Zot, can be marketed as exclusive luxury goods, appealing to consumers looking for high-end, one-of-a-kind products. ## Related on Trend Hunter - [Laser Tag-Inspired Watch Designs](https://www.trendhunter.com/trends/unique-timepiece.md) - [Nostalgic Nixie Tube Timepieces](https://www.trendhunter.com/trends/btf-nixie-watch.md) - [Collaboration Film-Inspired Watches](https://www.trendhunter.com/trends/zodiac-x-rowing-blazers-watch.md) - [Abstract Artwork-Inspired Timepieces](https://www.trendhunter.com/trends/ode-to-delaunay-watch.md) - [Perplexing Artistic Timepieces](https://www.trendhunter.com/trends/otsuka-lotec-no5-kai.md) - [Asymmetrical Shadowy Wristwatches](https://www.trendhunter.com/trends/good-evil-omen.md) - [Complication Heavy Timepieces](https://www.trendhunter.com/trends/tsuka-ltec-no9.md) - [Y3K Aesthetic Timepieces](https://www.trendhunter.com/trends/gshock-gav01.md) - [Robotic-Themed Retro Timepieces](https://www.trendhunter.com/trends/airo-led.md)