# Bubble Gum-Colored Watches The Nooka 2010 Spring Collection is Colortastic By Luisa Amanda Gomes | Published 2010-02-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nooka-2010-spring-collection References: [hypebeast](http://hypebeast.com/2010/02/nooka-2010-spring-collection-zub-zirc/) The Nooka 2010 spring collection is bursting with [fun colors](https://www.trendhunter.com/trends/time-for-fun) that will appeal to all watch lovers. The new model 'Zub Zirc' offers rubber-like fun for your wrist! (The rubber kind of fun is always the best kind of fun.) For the timing feature, the watch includes an all-new display and it includes a [mineral crystal lens](https://www.trendhunter.com/trends/gshock-2100-series-rainbow-watch) for better clarity. Also, the lens is more scratch resistant to match its [durable rubber design](https://www.trendhunter.com/trends/gshock-models). **Implications** - Customers are becoming increasingly more concerned with comfort and product durability, especially those affected by the credit crunch. Businesses can appeal to young buyers by creating items that promise a long lifespan, without sacrificing fashion and modern design. By using bold colors and features, a company can ensure that their product will stand out among competitors' items. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 39% | Activity: 88% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### Key Themes Behind This Trend - **Comfort and Durability:** Creating items that promise a long lifespan, without sacrificing fashion and modern design. - **Bold Colors and Features:** Using bold colors and features to ensure products stand out among competitors' items. - **Appeal to Young Buyers:** Appealing to young buyers by offering comfort, durability, and fashionable design. ### Where This Applies - **Fashion Accessories:** Creating fashion accessories that provide comfort, durability, and bold design choices. - **Wearable Technology:** Developing wearable technology with long lifespan, scratch-resistant materials, and attention-grabbing features. - **Consumer Goods:** Manufacturing consumer goods that prioritize comfort, durability, and boldness in design to attract young buyers. ## Related on Trend Hunter - [Vibrant Y2K-Inspired Timepieces](https://www.trendhunter.com/trends/gshock-dw6900-crazy-colors-series.md) - [Aquatic-Themed Watch Collections](https://www.trendhunter.com/trends/swatch-scubaqua.md) - [Self-Referential Watch Models](https://www.trendhunter.com/trends/timex-urban-pop.md) - [Rugged Color-Accented Timepieces](https://www.trendhunter.com/trends/gshock-gab2100-multicolor-accents.md) - [Playful Watch Ranges](https://www.trendhunter.com/trends/swatch-essentials.md) - [Summery Y2K Era Timepieces](https://www.trendhunter.com/trends/casio-babyg-bgd565.md) - [Tough Chromatic Timepieces](https://www.trendhunter.com/trends/gshock-polychromatic-accents-collection.md) - [Spring-Forward Floral Design Watches](https://www.trendhunter.com/trends/blossom-time-collection.md) - [Retro Watch Line Expansions](https://www.trendhunter.com/trends/babyg-series.md)