# Touchscreen e Ink Readers Barnes & Noble Nook eReader Can Be Read in the Sun By Jessica Marcel | Published 2009-10-21 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/nook-ereader References: [mashable](http://mashable.com/2009/10/20/nook-official/) & [barnesandnoble](http://www.barnesandnoble.com/nook/features/techspecs/) The [Amazon](https://www.trendhunter.com/trends/amazon-kindle-scribe-colorsoft) [Kindle](https://www.trendhunter.com/trends/colorsoft) may finally get a run for its money from the soon-to-be-released Nook eReader from [Barnes & Noble](https://www.trendhunter.com/trends/nook-glowlight-4e). The Nook eReader is already available for pre-order and the device will be released in November. The Nook eReader has been in the planning for a long time. Current Kindle competitors haven’t been great at getting a foothold, so the market will be keeping its eye on the device. You’ll be able to browse entire books on the Nook eReader when at Barnes & Noble, but wifi capability is going to be limited, at least at first. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 26% | Activity: 65% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Why This Trend Is Growing - **Touchscreen E Ink Readers:** Disruptive innovation opportunity: Develop advanced touchscreens for e Ink readers to enhance user experience. - **Nook Ereader:** Disruptive innovation opportunity: Create a competitive eReader device with improved features and functionality. - **Pre-ordering Devices:** Disruptive innovation opportunity: Develop new platforms and strategies for pre-ordering devices to optimize sales and customer experience. ### Industries Being Reshaped - **E Ink Reader:** Disruptive innovation opportunity: Expand the e Ink reader market by introducing innovative and user-friendly devices. - **Ereader Market:** Disruptive innovation opportunity: Improve and diversify eReader products to create intense competition and cater to customer preferences. - **Retail Industry:** Disruptive innovation opportunity: Collaborate with leading retailers to promote and sell eReaders, boosting sales and market penetration. ## Related on Trend Hunter - [Affordable E-Readers](https://www.trendhunter.com/trends/nook-glowlight-4e.md) - [Advanced Battery Life eReaders](https://www.trendhunter.com/trends/nook-glowlight-4.md) - [Writing-Friendly Full-Color eReaders](https://www.trendhunter.com/trends/amazon-kindle-scribe-colorsoft.md) - [Pen-Enabled E-Readers](https://www.trendhunter.com/trends/colorsoft.md) - [Branded Multitasking Tablet Models](https://www.trendhunter.com/trends/nook-9inch-lenovo-tablet.md) - [Chromatic High-Resolution eReaders](https://www.trendhunter.com/trends/pocketbook-inkpad-color-3.md) - [Writing-Friendly eReaders](https://www.trendhunter.com/trends/amazon-kindle-scribe.md) - [Chromatic Paper-Like eReaders](https://www.trendhunter.com/trends/kindle-colorsoft.md) - [Color E-Ink E-Readers](https://www.trendhunter.com/trends/onyx-boox.md)