# Catchy Basked Pasta Ads Noodles & Co.’s Chicken Parmesan Gets Ditty by Beloved Matt Farley By Grace Mahas | Published 2023-10-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/noodles-cos-chicken-parmesan References: [youtube](https://www.youtube.com/watch?v=jWUOntlscFs) & [noodles](https://www.noodles.com/)  [Noodles & Company](https://www.trendhunter.com/trends/chicken-parmesan-1), the fast-casual dining chain, is set to introduce its first-ever baked pasta dish, [Chicken Parmesan](https://www.trendhunter.com/trends/mcdonalds-australia-1), with a unique advertising campaign crafted by marketing agency Fortnight Collective. The campaign comprises four distinct ads, including “[Chicken ParmaSong](https://www.trendhunter.com/trends/chicken-parmesan-pizza)” and “ParmAmazing,” which spotlight the delectable dish in both song and visual appeal. Notably, “ParmaSong” features the musical talents of Matt Farley, a Massachusetts-based musician known for his vast repertoire of over 24,000 songs and appearances on The Tonight Show with Jimmy Fallon. Farley's whimsical renditions, like “Chicken Parmesan / You’ve got it goin’ on,” are paired with close-up visuals of the dish, making it an unforgettable promotion. The campaign, which will be featured across CTV, OLV, social media platforms, and in-store promotions, anticipates the public launch of Chicken Parmesan on September 20, with early access for Noodles’ Rewards members. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 4% | Activity: 10% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What's Driving This Trend - **Unique Advertising Campaigns:** Noodles & Company's innovative use of catchy songs and close-up visuals in their Chicken Parmesan ad campaign demonstrates a disruptive innovation opportunity in capturing audience attention and making promotions unforgettable. - **Influencer Collaborations:** By partnering with musician Matt Farley, Noodles & Company tapped into the trend of leveraging the popularity of influencers to create engaging content for their baked pasta dish promotion. - **Digital and In-store Integration:** The use of CTV, OLV, social media platforms, and in-store promotions in Noodles & Company's multi-channel campaign highlights a disruptive innovation opportunity in seamlessly integrating digital and physical experiences to engage customers. ### Who This Affects Most - **Fast-casual Dining:** Noodles & Company's introduction of a new baked pasta dish and their unique advertising campaign presents a disruptive innovation opportunity in the fast-casual dining industry to create memorable culinary experiences and attract customers. - **Food Marketing:** The creative marketing approach taken by marketing agency Fortnight Collective in promoting Noodles & Company's Chicken Parmesan demonstrates a disruptive innovation opportunity in the food marketing industry to generate excitement and increase sales through unique advertising strategies. - **Rewards Programs:** The early access for Noodles' Rewards members in the public launch of Chicken Parmesan highlights a disruptive innovation opportunity in the rewards program industry to enhance customer loyalty and drive engagement through exclusive benefits. ## Related on Trend Hunter - [Cheesy Parmesan Pasta Bakes](https://www.trendhunter.com/trends/chicken-parmesan-1.md) - [Indulgent Quad-Cheese Pastas](https://www.trendhunter.com/trends/baked-4cheese-chicken-alfredo.md) - [Quirky Pasta-Defying Campaigns](https://www.trendhunter.com/trends/national-noodle-day-initiative.md) - [Cheesy Artisan-Style Pastas](https://www.trendhunter.com/trends/noodles-company-mac-cheese.md) - [Stake-Inspired Noodle Dishes](https://www.trendhunter.com/trends/steak-stroganoff.md) - [melty chicken parm sandwiches](https://www.trendhunter.com/trends/chicken-parm-sandwich.md) - [Cheesy Chicken Tender Sandwiches](https://www.trendhunter.com/trends/chicken-parm-flavor.md) - [Cheesy Chicken Parmesan Pizzas](https://www.trendhunter.com/trends/chicken-parmesan-pizza.md) - [Noodle Dish Exploration Menus](https://www.trendhunter.com/trends/noodles-co-taste-tour.md)