# Fried Noodle Snacks Snack Brand Bourbon Transforms Udon Noodles into an On-the-Go Treat By Laura McQuarrie | Published 2016-06-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/noodle-snack References: [en.rocketnews24](http://en.rocketnews24.com/2016/06/25/snack-attack-fried-udon-munchies-let-noodle-lovers-enjoy-their-favorite-dish-anywhere/) & [atpress.ne.jp](https://www.atpress.ne.jp/news/104631) This unusual noodle snack from Bourbon makes it easy to enjoy the taste of udon without having to enjoy the noodles alongside a broth base or a pair of chopsticks. 'Udon Wafu Shichimi Shitate' is a new snack product that is prepared with [fried Japanese-style noodles](https://www.trendhunter.com/trends/nissin-geki) and seven traditional "shichimi" spices, plus onion and ginger. These noodle snacks take the form of long fried sticks that can easily be eaten as chunky finger foods. With the rise of [on-the-go eating](https://www.trendhunter.com/trends/globally-inspired-betterforyou-snack), many new styles and flavors of [chips are being introduced](https://www.trendhunter.com/trends/sticky-rice-chips) as a way to adapt breakfast, lunch and dinner meals into portable formats. Other notable examples of this include crisps that take after pizza slices, toast, salad and even complete meals like beef and red wine. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 70% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **On-the-go Eating:** The rise of on-the-go eating creates an opportunity to innovate new portable snack products like fried noodle sticks. - **Adapting Meals Into Snacks:** Adapting meals into snack formats opens up possibilities for creating unique and convenient snacking options, such as udon noodle snacks. - **Flavorful Chip Varieties:** The introduction of new chip flavors inspired by various meals, like pizza, salad, and beef, creates space for experimentation with unique taste experiences. ### Industries Being Reshaped - **Snack Food Industry:** The snack food industry can explore and develop innovative snack products that cater to the growing demand for on-the-go eating. - **Convenience Food Industry:** The convenience food industry can leverage the trend of adapting meals into snacks to create convenient and portable options for consumers. - **Food Flavoring Industry:** The food flavoring industry can capitalize on the popularity of unique chip flavors by developing and supplying a wide range of meal-inspired flavor profiles. ## Related on Trend Hunter - [Stir-fried Japanese Noodle Bowls](https://www.trendhunter.com/trends/japanese-udon-noodles.md) - [Japanese Cuisine Snack Mixes](https://www.trendhunter.com/trends/yuzu-zest-japanese-tempura-veggie-mix.md) - [Bourbon-Specific Snacks](https://www.trendhunter.com/trends/bourbon-buddies.md) - [Snackable Thai Noodles](https://www.trendhunter.com/trends/green-sunny-mee-krob.md) - [Gourmet Convenience Snacks](https://www.trendhunter.com/trends/baby-star-ramen.md) - [Asian Cuisine-Inspired Snack Chips](https://www.trendhunter.com/trends/asian-style-chips.md) - [Umami American Snack Chips](https://www.trendhunter.com/trends/wuju-foods-asian-tang-crisps.md) - [Mess-Free Chicken Wing-Inspired Noodles](https://www.trendhunter.com/trends/cup-noodles-wings.md) - [Stir-Fry Noodle Cups](https://www.trendhunter.com/trends/cup-noodles-stir-fry-rice-with-noodles.md)