# Worldly Noodle Cup Branding BOL is a Brand of Authentic, Travel-Inspired Veggie and Noodle Pots By Rebecca Byers | Published 2015-08-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/noodle-pots References: [packagingoftheworld](http://www.packagingoftheworld.com/2015/08/bol.html) [BOL](https://www.trendhunter.com/trends/bol-foods) is a British brand of vegetable and noodle pots that is positioning itself as an authentic and modern pre-made meal option. Boasting the tagline "the world in a bowl," BOL's logo includes a smiling mouth and tongue in the 'O' of the brand name. Following Innocent brand's departure from food production, the team that had previously been working on the [veggie and noodle pots](https://www.trendhunter.com/trends/mug-shot-max) tapped B&B Studio in order to collaborate on building a global brand around the concept. Conceived around the concept of the traveler, the brand features a [variety of flavors](https://www.trendhunter.com/trends/pot-noodle-fusions-korean-bbq-beef) in mild, spicy and vegetarian categories. Flavors include Mexican sweet potato chilli, Thai coconut curry, super quinoa squash, Japanese miso soba, Kyoto curry ramen and Provencal grilled vegetables. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 78% | Activity: 33% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Authentic Pre-made Meals:** Opportunity for brands to create pre-made meal options that are perceived as authentic and high-quality. - **Travel-inspired Products:** Potential for brands to tap into consumer desire for products that evoke a sense of travel and exploration. - **Global Flavor Variety:** Demand for food products that offer a wide range of international flavors to cater to diverse consumer preferences. ### Where This Applies - **Convenience Food Industry:** Disruptive innovation opportunities to develop convenient and delicious pre-made meal options for busy consumers. - **Food Packaging Industry:** Potential for innovative and eye-catching packaging designs that communicate the travel-inspired concept and appeal to consumers. - **Plant-based Food Industry:** Opportunity to create plant-based and vegetarian options that align with the growing demand for healthier and sustainable food choices. ## Related on Trend Hunter - [Globally Inspired Microwavable Lunches](https://www.trendhunter.com/trends/bonduelle-lunch-bowls.md) - [Winter Recipe Vegan Foods](https://www.trendhunter.com/trends/bol-foods.md) - [Plant-Based Nutrient-Boosted Pot Meals](https://www.trendhunter.com/trends/bol-protein-power-pots.md) - [Protein-Packed Thai Soups](https://www.trendhunter.com/trends/protein-thai-green-noodle-power-soup.md) - [Globally Inspired Pasta Bowls](https://www.trendhunter.com/trends/pasta-agile.md) - [Ready-to-Drink Complete Meal Shakes](https://www.trendhunter.com/trends/power-shakes.md) - [Next-Gen Asian-American Sauces](https://www.trendhunter.com/trends/asianamerican-sauce.md) - [Heat-and-Eat Pouched Meals](https://www.trendhunter.com/trends/bens-original-favourites-and-lunch-bowls.md) - [Asian-Style Broth Bowls](https://www.trendhunter.com/trends/asian-broth-bowls.md)