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# Ice Block Noodle Bowls
Japan's Tempura Matsu Restaurant Uses Melting Vessels for Its Noodle Bowls

By Laura McQuarrie | Published 2016-06-18 | World
Source: Trend Hunter, https://www.trendhunter.com/trends/noodle-bowls
References: [en.rocketnews24](http://en.rocketnews24.com/2016/06/18/japanese-restaurant-serves-up-noodles-in-stunning-ice-cube-bowls/) & [plat.navitime.co.jp](https://plat.navitime.co.jp/article/MAC20160513050067/)

At the Tempura Matsu restaurant in Kyoto, Japan, there are seasonal [noodle bowls](https://www.trendhunter.com/trends/cup-noodles-ramen-bistro) on the menu that are served in interesting containers. Rather than opting to serve the noodle-based dishes in bowls, the restaurant uses [ice blocks](https://www.trendhunter.com/trends/cocktail-ice-sets) that have been carved in such a way to allow for a serving of soup to be eaten.

Alongside the iced noodles, ingredients like raw egg yolks and wasabi are served. As well as being artful, the bowls serve a practical purpose—as they melt, icy water is added to the broth.

This same level of theatrics is applied to other dishes from Tempura Matsu's innovative menu, which includes items that are served on large lotus leaves plates and sake that's poured from bamboo shoot containers.

## Trend Insights (Trend Hunter)

- Score: 5.9/10
- Popularity: 82% | Activity: 87% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Regional](https://www.trendhunter.com/regional)

## Key Themes

### Key Themes Behind This Trend

- **Innovative Food Presentation:** Opportunity for restaurants to experiment with unique and creative ways to present their dishes, providing a memorable dining experience for customers.
- **Sustainable Packaging Alternatives:** Potential for exploring eco-friendly alternatives to traditional food packaging, such as using ice blocks or other biodegradable materials, to reduce waste and enhance the visual appeal of the products.
- **Interactive Dining Experiences:** Growing demand for immersive dining experiences where the customers are actively engaged in the preparation or consumption process, creating opportunities for restaurants to offer interactive elements in their menus.

### Where This Applies

- **Hospitality:** Hotels, restaurants, and cafes can enhance their offerings by incorporating innovative food presentation techniques, sustainable packaging solutions, and interactive dining experiences to attract and delight customers.
- **Food Packaging:** Packaging companies can explore the development of eco-friendly alternatives to traditional packaging materials that provide both functional and visually appealing solutions for the food industry.
- **Event and Entertainment:** Catering companies and event planners can tap into the trend of interactive dining experiences to create unique and memorable experiences for guests, incorporating innovative food presentations and engaging activities.

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