# Cell-Based Pet Nutrition Products Noochies! Shares Next-Gen Food and Treats for Dogs and Cats By Laura McQuarrie | Published 2023-04-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/noochies References: [finance.yahoo](https://finance.yahoo.com/news/cult-food-science-announces-noochies-110000719.html) & [cultfoodscience](http://www.cultfoodscience.com/)  Noochies! is a new brand from [CULT Food Science Corp.](https://www.trendhunter.com/trends/influencer-campaigns) and it is introducing pet parents to the world's first [freeze-dried, high-protein cultured pet foods](https://www.trendhunter.com/trends/cultivated-dog-treats). These premium products for pets share the benefits of a patent-pending freeze dry process that "avoids nutrient degradation in the extrusion process and helps keep proteins bioavailable for better absorption." These products spotlight Bmmune, a patent-pending animal-free ingredient that shares high-quality, sustainable proteins and nutritional benefits that rival conventional meat. This ingredient has been proven to enhance digestion, as well as numerous facets of a pet's health. With the launch of this brand of food and treats for dogs and cats, Noochies! acknowledges that [freeze-dried foods](https://www.trendhunter.com/trends/freeze-dried-dog-treat) are some of the most sought-after formats of premium pet food today. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 53% | Activity: 67% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### What's Driving This Trend - **Cell-based Pet Nutrition:** The introduction of pet food made through cell-based fermentation technology creates an opportunity for companies to offer high-quality, sustainable and nutrient-rich pet nutrition products. - **Premium Freeze-dried Pet Food:** As premium pet food gains momentum, companies could invest in developing freeze-dried pet food made from animal-free ingredients and patent-pending freeze-dry process. - **Animal-free Ingredients:** Introducing animal-free protein and nutrient rich ingredients such as Bmmune creates a disruption in the pet nutrition industry and could lead to more sustainable alternatives to traditional pet food offerings. ### Who This Affects Most - **Pet Food Manufacturing:** Pet food manufacturers can invest in cell-based fermentation technology to create sustainable and high-quality pet nutrition products that cater to this growing trend. - **Animal-free Ingredient Production:** Companies can explore animal-free ingredient production, like Bmmune, which could lead to innovative solutions for the pet food industry, creating competitive edge and gaining market share. - **Marketing and Product Development:** Marketing companies can focus on the development of marketing strategies to educate the consumers about this disruptive innovation and encourage them to switch to sustainable and high-end pet food products. ## Related on Trend Hunter - [Vegan Cat Treats](https://www.trendhunter.com/trends/vegan-cat-treats.md) - [Pet Brand Influencer Campaigns](https://www.trendhunter.com/trends/influencer-campaigns.md) - [High-Protein Cultivated Treats](https://www.trendhunter.com/trends/friends-family-pet-food.md) - [Cultivated Canned Pet Foods](https://www.trendhunter.com/trends/cultivated-canned-pet-food.md) - [Cultivated Cat Treats](https://www.trendhunter.com/trends/marina-cat.md) - [Alternative Protein Pet Treats](https://www.trendhunter.com/trends/freezedried-treats.md) - [Cultivated Mouse Cat Foods](https://www.trendhunter.com/trends/biocraft-pet-nutrition.md) - [Cultivated Pet Foods](https://www.trendhunter.com/trends/meatly.md) - [Lab-Grown Pet Food](https://www.trendhunter.com/trends/chick-bites.md)