# Health-Focused Non-Toxic Deodorants Nala's Products are Cruelty-Free & Contain No Aluminium By Kalin Ned | Published 2018-06-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nontoxic-deodorants1 References: [nalacare](https://nalacare.com) The ingredients of skincare products are often overlooked but Nala seeks to change that with the body-positive and health-focused integrity in its non-toxic deodorants. A lot of odor-preventing sprays and sticks include aluminum in their recipe — a substance that is proven to have an unpleasant effect on estrogen receptors and one that has a negative impact on liver, kidney and brain functions. This alludes to the fact that consumers, unaware of ingredients, can suffer irreversible harm. Nala's non-toxic deodorants embrace the power of proud skincare transparency as a "free-from" label. The company is proud to introduce the consumer to a product that does not contain aluminium, carcinogens, phthalates, parabens, propylene glycol, and one that does not engage in cruel production practices. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 30% | Activity: 36% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Non-toxic Skincare:** Creating non-toxic skincare products that prioritize health can disrupt the traditional skincare industry. - **Free-from Labels:** Using free-from labels to promote transparent and healthy ingredients can be a key trend in the personal care industry. - **Cruelty-free Products:** Prioritizing ethical production practices and promoting cruelty-free products can be a growing trend in the personal care industry. ### Who This Affects Most - **Personal Care:** Personal care brands can focus on creating non-toxic and cruelty-free products to stand out in a competitive market and cater to health-conscious consumers. - **Skincare:** The skincare industry can embrace transparency and free-from labeling to meet the demands of consumers seeking non-toxic products. - **Natural Products:** The natural products industry can expand to non-toxic skincare products, promoting healthy and eco-friendly alternatives to traditional personal care products. ## Related on Trend Hunter - [Naturally Antibacterial Deodorants](https://www.trendhunter.com/trends/tip2toe-natural-deodorants.md) - [Clean Performance-Forward Deodorants](https://www.trendhunter.com/trends/game-changing-deodorant.md) - [Skin-Caring Deodorants](https://www.trendhunter.com/trends/skinloving-deodorant.md) - [Refillable Natural Deodorants](https://www.trendhunter.com/trends/refillable-natural-deodorants.md) - [Skincare-Inspired Deodorants](https://www.trendhunter.com/trends/sheamoisture-deodorant.md) - [Free-From Deodorant Ranges](https://www.trendhunter.com/trends/toms-of-maine-deodorant.md) - [Effective All-Natural Deodorants](https://www.trendhunter.com/trends/rollon-deodorant.md) - [Mineral Deodorant Sticks](https://www.trendhunter.com/trends/mineral-deodorant-stick.md) - [Functional Free-From Deodorants](https://www.trendhunter.com/trends/jack-henry-deodorant.md)