# Plant-Derived Multi-Surface Cleaners V-Wholesalers Launches Non-Toxic Cleaner Lift By Grace Mahas | Published 2023-01-10 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/nontoxic-cleaner-lift References: [prnewswire](https://www.prnewswire.com/news-releases/v-wholesalers-launches-lift-a-revolutionary-plant-derived-multi-surface-cleaner-301716600.html?tc=eml_cleartime)  V-Wholesalers, a Black-owned, one-stop shop for the daily needs of the everyday consumer, is excited to announce the launch of [Lift](https://www.trendhunter.com/trends/lift-seltzer-1), a revolutionary, non-toxic and [plant-based multi-surface cleaning concentrate](https://www.trendhunter.com/trends/charlies-soap-1). Lift’s innovative formula is all natural and free of chemical agents, providing superior cleaning power without causing skin irritation or damage. The biodegradable, powerful-yet-gentle cleaning performance is versatile and allows for use on a variety of surface, ranging from fabric to stainless steel, so consumers can cut down on the amount of cleaning products they need. With a solution that can be used for indoor home use or in commercial spaces like hotels and hospitals, on mechanical equipment and more, Lift’s eco-friendly formula provides quick results while remaining sensitive to the environment. Lift starts at $17.99 and is available via [Amazon](https://www.trendhunter.com/trends/ruggedred) and online. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 40% | Activity: 73% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Plant-based Cleaning Products:** Opportunities for innovation exist in creating more eco-friendly and safe cleaning products that are not harmful to people or the environment. - **Multi-purpose Cleaning Solutions:** There is a market for versatile cleaning products that can be used on a variety of surfaces and in different settings, reducing the need for multiple specialized products. - **Green Cleaning Revolution:** The rise of non-toxic and plant-based cleaning products is a growing trend, paving the way for more environmentally conscious consumer habits. ### Who This Affects Most - **Household Cleaning Products:** The household cleaning products industry can benefit from shifting towards more sustainable and eco-friendly products like Lift that cater to environmentally aware consumers. - **Commercial Cleaning Services:** Companies that offer commercial cleaning services can adopt more sustainable practices in order to appeal to clients who prioritize eco-friendly products and services. - **Green Technology:** The development of innovative and eco-friendly cleaning products like Lift can be a part of the broader trend towards green technology and sustainable innovations. ## Related on Trend Hunter - [Naturally Derived Cleaning Solutions](https://www.trendhunter.com/trends/the-lab-co.md) - [Plant-Based All-Purpose Cleaners](https://www.trendhunter.com/trends/guests-on-earth-citrus-oasis.md) - [Free-From Private Label Cleaners](https://www.trendhunter.com/trends/nature-grocers-brand-household-cleaners.md) - [Eco-Friendly Household Cleaning Solutions](https://www.trendhunter.com/trends/leaf-mineral.md) - [Plant-Based Surface Cleaners](https://www.trendhunter.com/trends/saje-multisurface-cleaning-refill.md) - [Free-From Household Cleaners](https://www.trendhunter.com/trends/multi-surface-eco-cleaner.md) - [Conscious Home Cleaners](https://www.trendhunter.com/trends/iken-clean.md) - [Harsh Chemical-Free Cleaning Solutions](https://www.trendhunter.com/trends/ruggedred.md) - [Probiotic Household Cleaners](https://www.trendhunter.com/trends/probiotic-household-cleaners.md)