# Non-Alcoholic Vinegar Elixirs Nonsuch Shrubs Makes Sour, Sweet & Savory Drinking Vinegars By Laura McQuarrie | Published 2019-09-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nonsuch-shrubs References: [thedieline](https://thedieline.com/blog/2019/7/30/nonsuch-shrubs-are-serving-up-non-alcoholic-elixirs-with-serious-style) & [nonsuchshrubs](http://www.nonsuchshrubs.com/) Nonsuch Shrubs are [non-alcoholic elixirs](https://www.trendhunter.com/trends/livener-xs) that invite consumers to explore drinking vinegar, or shrubs, that have been reinvented with unique infusions of fruit and herbs. The brand's [apple cider vinegar-based elixirs](https://www.trendhunter.com/trends/haymaker) are offered in a range of sweet, savory and sour flavors and promise a "modern drinking experience" that goes "beyond alcohol, beyond soft drinks [and] quite literally beyond compare," according to the brand. While the Blood Orange & Bitter Lemon variety balances the tang of citrus fruits with floral flavors, Sour Cherry & Garden Mint combines tart cherry flavors with crisp apple and mint. Nonsuch Shrubs also offers other [unique varieties like Blackcurrant & Juniper](https://www.trendhunter.com/trends/fentimans-botanically-brewed) and Peach & Basil, which promise to delight the senses just as much with their unconventional flavors. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 18% | Activity: 21% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Non-alcoholic Drinking Vinegars:** Exploring the reinvention of drinking vinegars with unique fruit and herb infusions opens up a disruptive innovation opportunity in the non-alcoholic beverage industry. - **Sour, Sweet & Savory Flavors:** Offering a range of sweet, savory, and sour flavors in non-alcoholic vinegar elixirs presents an opportunity for innovative flavor profiles in the beverage market. - **Modern Drinking Experience:** Creating a unique and beyond compare drinking experience beyond alcohol and soft drinks can disrupt the traditional beverage industry. ### Industries Being Reshaped - **Beverage:** The non-alcoholic vinegar elixir trend can disrupt the beverage industry by introducing new and innovative flavors. - **Food:** The use of drinking vinegars in recipes and culinary creations can disrupt the food industry by providing tangy and flavorful options for chefs and home cooks. - **Health and Wellness:** Non-alcoholic vinegar elixirs can disrupt the healthy beverage market with their natural and functional properties, appealing to health-conscious consumers. ## Related on Trend Hunter - [Non-Alcoholic Shrub Infusions](https://www.trendhunter.com/trends/sprigster.md) - [Juicy Marmelade Aperitifs](https://www.trendhunter.com/trends/marmelade-switchel.md) - [Botanical Sweetener-Free Sodas](https://www.trendhunter.com/trends/nuisance-drinks.md) - [Vibrant Wine Alternatives](https://www.trendhunter.com/trends/kally.md) - [Apple Cider Vinegar Beverages](https://www.trendhunter.com/trends/apple-cider-vinegar-drink1.md) - [Zero-Alcohol Cherry Ciders](https://www.trendhunter.com/trends/ground-control-00.md) - [Sophisticated Botanical Sodas](https://www.trendhunter.com/trends/botanical-soda.md) - [Hydration-Driven Fruit Beverages](https://www.trendhunter.com/trends/belvoir-farm.md) - [Non-Alcoholic Blackberry Ciders](https://www.trendhunter.com/trends/blackberry-cider.md)