# Illusionary Beauty Editorials The Nonsens TUSH Image Series Plays with Perception By Jana Pijak | Published 2014-02-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nonsens References: [beautyscene.net](http://www.beautyscene.net/beauty-shoots/nonsens-by-armin-morbach-for-tush-springsummer-2014/) & [studiomorbach](http://www.studiomorbach.com/) Dalianah Arekion, Stephanie Rad and others pose in the "Nonsens" beauty story by photographer Armin Morbach. This illusionary editorial plays with one's perception and highlights a series of bold beauty looks that are a nod to the Surrealist art movement. Gracing the Spring/Summer 2014 issue of TUSH, this image series features avant-garde styling by Kathrin Gerhardy and conceptual makeup looks by Loni Baur. Russian doll inspired costumes, netted face embellishments and bread-constructed helmets are just some of the dynamic accessories that are featured in this visionary fashion feature. The "Nonsens" beauty story for TUSH defies convention and mixes unconventional fashions with masked makeup looks. These cosmetics are intricately painted on while experimenting with uncommon materials and textures. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 98% | Activity: 81% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Illusionary Beauty:** An opportunity for cosmetic brands to think outside the box and offer makeup products that experiment with unconventional materials and textures. - **Avant-garde Styling:** An opportunity for fashion brands to showcase bold and experimental accessories with their clothing lines. - **Surrealist Art Movement:** An opportunity for artists and designers to draw inspiration from the art movement and create unique and visually stimulating designs. ### Who This Affects Most - **Cosmetics:** The illusionary beauty trend opens up opportunities for cosmetic brands to innovate and experiment with their products. - **Fashion:** Avant-garde styling provides a platform for fashion brands to experiment with bold accessories and designs. - **Art and Design:** The Surrealist art movement can inspire artists and designers to create visually stimulating and unconventional designs. ## Related on Trend Hunter - [Surrealist Beauty Lines](https://www.trendhunter.com/trends/toiletpaper-magazine.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Unique Artistic Books](https://www.trendhunter.com/trends/amusebouche.md) - [Truth-Forward Beauty Campaigns](https://www.trendhunter.com/trends/the-ordinary-x-uncommon.md) - [Unretouched Photography Books](https://www.trendhunter.com/trends/dove-reimagine-beauty.md) - [Surrealist Pink Pop-Ups](https://www.trendhunter.com/trends/the-unreal-popup-shop.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Expressive Individualistic Fragrances](https://www.trendhunter.com/trends/perfect-nonsense.md) - [Imaginative Photo-Editing AI Tools](https://www.trendhunter.com/trends/youniverse.md)