# Roughhewn Menswear Collections The Nonnative Fall/Winter Collection is for Outdoorsy Gentlemen By Vasiliki Marapas | Published 2014-10-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nonnative-fall-winter References: [highsnobiety](http://www.highsnobiety.com/2014/10/20/nonnative-fall-winter-2014-grind-magazine/) & [nonnative](http://nonnative.com/) Japanese menswear label Nonnative's Fall/Winter 2014 collection is featured in the latest issue of GRIND magazine. Like the last collection, which featured handsome fisherman in a video lookbook format, this collection is a little rough around the edges. This time around, it focuses on the [rugged countryman](https://www.trendhunter.com/trends/daiwa-pier39-fw25) -- a hands-on type of guy who isn't afraid to get their hands dirty. The offerings are made to [weather the elements](https://www.trendhunter.com/trends/nanamica-4), allowing the wearer to look and feel good as they spend time in the [great outdoors](https://www.trendhunter.com/trends/gramicci-fw25). There's nothing quite like a breath of fresh air in the country, is there? If you're someone who fits the description, then the Nonnative Fall/Winter 2014 collection is definitely one you should check out! ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 43% | Activity: 10% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What's Driving This Trend - **Roughhewn Menswear:** Opportunity for designers to create collections that appeal to the rugged, outdoorsy man. - **Country Chic:** Brands can focus on creating clothing lines that bring fashion to the functional and rugged. - **Nature-inspired Fashion:** Increasing demand for collections that are inspired by nature and can withstand the elements. ### Who This Affects Most - **Fashion Retail:** Retailers can showcase roughhewn collections that appeal to the market of outdoors-loving men. - **Outdoor Recreation:** Opportunity to create apparel that caters to the functionality and durability requirements of outdoor enthusiasts. - **Eco-friendly Fashion:** Demand for environmentally conscious brands that focus on producing sustainable clothing that can be worn in rugged environments. ## Related on Trend Hunter - [Technical Outdoor Apparel](https://www.trendhunter.com/trends/wind-pro.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md) - [Heritage Outdoor Fall Apparel](https://www.trendhunter.com/trends/gramicci-fw25.md) - [Urban Layered Outdoor Fashion](https://www.trendhunter.com/trends/andwander-fw25.md) - [Minimal Monk Workwear](https://www.trendhunter.com/trends/ozism-collection.md) - [Parisian Sophisticated Fall Fashion](https://www.trendhunter.com/trends/nn07.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Minimally Elegant Fall-Ready Fashion](https://www.trendhunter.com/trends/studio-nicholson-1.md) - [Rugged Winter-Ready Apparel](https://www.trendhunter.com/trends/winter-collection-2.md)