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# Urban Streetwear Fashiontography
The Nonnative 2011 Summer Lookbook is a Must-See for New Styles

By Matt Ho | Published 2011-04-02 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/nonnative-2011-summer-lookbook
References: [hypebeast](http://hypebeast.com/2011/04/nonnative-2011-summer-collection-lookbook/) & [nonnative](http://www.nonnative.com/nonnative_2011ss/styles/)

The Nonnative 2011 Summer lookbook shows off some extremely stylish clothes that speak to the upcoming season well. The outfits are [simple and minimalist in nature](https://www.trendhunter.com/trends/stein) due to one-tone monotonic colors; however, there are a few graphic images here and there. There's also a nice variety of [vests, dress shirts and pants](https://www.trendhunter.com/trends/noah-3) that are all designed to be casual and comfortable at the same time. Nonnative also has a wide range of [hats and footwear](https://www.trendhunter.com/trends/beams-plus-2) that includes sandals and shoes.

The Nonnative 2011 Summer lookbook shows that the brand can keep things simple without making the overall aesthetic look too boring. This collection is definitely one to look out for.

## Trend Insights (Trend Hunter)

- Score: 5.5/10
- Popularity: 79% | Activity: 79% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen)

## Key Themes

### Key Themes Behind This Trend

- **Monotonic Clothing Designs:** Create a fashion line with single-tone monotonic clothing designs that are simple yet modern.
- **Casual Comfortable Fashion:** Design a collection of clothes and footwear that focuses on casual comfortable fashion, perfect for everyday wear.
- **Graphic Design Elements in Streetwear:** Infuse graphic design elements into streetwear fashion to create eye-catching and unique looks.

### Where This Applies

- **Fashion Industry:** Nonnative's 2011 Summer lookbook sets the stage for innovation in the fashion industry involving minimalism and monotonic color schemes.
- **Footwear Industry:** Nonnative's footwear collection in their 2011 Summer lookbook presents an opportunity for the footwear industry to explore new comfortable and fashionable designs.
- **Graphic Design Industry:** Nonnative's use of graphic imagery in their minimalist streetwear fashion opens up avenues for new collaborations between fashion and graphic design industries.

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