# Marvelous Melting Branding Nonna Lina Ice Cream Packaging Combines Classic and Contemporary Design By Amelia Roblin | Published 2011-10-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nonna-lina-ice-cream-packaging References: [thedieline](http://www.thedieline.com/blog/2011/10/12/nonna-lina-gelato-italiano.html) & [mrconde](http://www.mrconde.com/) How do you market a generations' old recipe to a modern consumer base? You do what [Nonna](https://www.trendhunter.com/trends/stromboli-with-pepperoni-nonnas-italian-sausage) Lina Ice Cream packaging does and mix motifs from both eras together. Those with a taste for tradition and those craving a fresh flavor will both be delighted with Mr. Conde Studio's work. The delicious dessert has been wrapped up in the conventional [paper-based tub](https://www.trendhunter.com/trends/the-alchemist-by-jdo), but decorated with patterns much older than this practice. A diamond argyle design covers the background of the label, overlapped by the elaborate addition of a lace doily motif. If you bring your eyes back up to the top of the container, you'll see the way that a bright color block melts down over the ornate designs below to produce a much more modern effect. Nonna Lina Ice Cream packaging assumes an eclectic aesthetic that's scrumptious to all who love sweets. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 80% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Combining-classic-and-contemporary-design:** Opportunity to create innovative products that blend traditional and modern elements for a unique customer experience. - **Mixing-patterns-and-motifs:** Opportunity to experiment with different patterns and motifs to create visually striking packaging designs. - **Eclectic-aesthetics:** Opportunity to embrace a mix-and-match approach to design, appealing to customers who appreciate diversity and uniqueness. ### Sectors Adopting This - **Food-and-beverage-packaging:** Opportunity for food and beverage companies to revamp their packaging designs by incorporating a mix of classic and contemporary elements. - **Artisan-ice-cream:** Opportunity for artisan ice cream makers to differentiate their products through visually appealing packaging that combines tradition and modernity. - **Graphic-design-and-branding:** Opportunity for graphic designers and branding agencies to create innovative packaging designs that mix patterns, motifs, and color blocks to achieve an eclectic aesthetic. ## Related on Trend Hunter - [Vintage Dairy-Inspired Packaging](https://www.trendhunter.com/trends/cabot-triple-cream.md) - [Re-Designed Holiday Tins](https://www.trendhunter.com/trends/neoms-reimagined-packaging.md) - [Legacy-Honoring Ice Cream Branding](https://www.trendhunter.com/trends/graeters-ice-cream-branding.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Redesigned Ice Cream Brands](https://www.trendhunter.com/trends/enlightened-rebrand.md) - [Re-Designed Family-Owned Olive Oils](https://www.trendhunter.com/trends/itxart-olive-oil.md) - [Revitalized Pasta Packaging Designs](https://www.trendhunter.com/trends/ronzoni-pasta-brand.md) - [Beaded Ice Cream Cups](https://www.trendhunter.com/trends/mini-melts.md) - [Retro Snack Rebrands](https://www.trendhunter.com/trends/back-to-nature-1.md)