# Luxury Tech-Based Sustainable Apparel NONIE is a Canada-Based Zero Waste Womenswear Brand By Elena Rahman | Published 2022-04-21 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/nonie References: [noniewear](https://www.noniewear.com/)  NONIE is expanding its repertoire of sustainable staples ahead of this year's earth celebrations. The new launch features more of the brand's [fully circular, zero-waste, and 100% recyclable clothing](https://www.trendhunter.com/trends/breathable-materials). The planet-positive collection launch includes fabrics with zero microplastic release, made from pre-and post-consumer materials such as airbags and rugs. Made ethically through small batch production, the launch features three items: the Oversized Classic Blouse, the Black Skinny Ankle Slit Trousers, and the Black Opera Gloves. Founded by Nina Kharey, the brand uses patented antiviral technology to protect each garment against the spread of viruses and bacteria, including COVID-19 and SARS. The technology is [CDC](https://www.trendhunter.com/trends/clean-disinfectant-wipes), MIS, and [EPA](https://www.trendhunter.com/trends/laundry-tablets) certified. It was developed in partnership with Meryl Technologies and tested by Doherty Insitute Image Credit: Aidan Tooth ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 76% | Activity: 80% | Freshness: 11% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Apparel Launches:** Launching planet-positive and sustainable fashion staples made of recycled and reused materials, with zero microplastic release and antiviral technology - **Circular/eco Fashion Expansion:** Expanding repertoire of zero-waste and 100% recyclable clothing options for women with patented antiviral technology to protect against COVID-19 and SARS - **Zero Microplastic Release Fabrics:** Using fabrics derived from pre-and post-consumer materials like airbags and rugs that have zero microplastic release ### Where This Applies - **Sustainable Fashion:** Providing innovative and eco-friendly fashion options that addresses the need for sustainable and circular fashion items - **Antiviral Clothing:** Providing innovative solutions for antiviral clothing that offers protection against viruses and bacteria, including COVID-19 and SARS - **Zero Waste Manufacturing:** Providing innovative and eco-friendly solutions for zero waste manufacturing, utilizing pre- and post-consumer materials and reducing the impact on landfills ## Related on Trend Hunter - [Australian Linen Garment Capsules](https://www.trendhunter.com/trends/nomad-the-label.md) - [Sustainable Clothing Collections](https://www.trendhunter.com/trends/regeneration-nation.md) - [Sustainably-Focused Experimental Fashion](https://www.trendhunter.com/trends/upcycled-fashion-collection.md) - [Biobased Clothing Collections](https://www.trendhunter.com/trends/c-collection.md) - [Luxury Slow Fashion Brands](https://www.trendhunter.com/trends/kzk-studio.md) - [Conscious Consumerism Apparel](https://www.trendhunter.com/trends/or-collective-and-h-project.md) - [Sustainable Indian Streetwear Lines](https://www.trendhunter.com/trends/cloveify.md) - [Whimsical Ethically Made Apparel](https://www.trendhunter.com/trends/iclothing.md) - [Traceable Zero Waste Jumpers](https://www.trendhunter.com/trends/navygrey.md)