# Philanthropic Fashion Brands Nonich is Looking to Change the Perception of Luxury Fashion By Mishal Omar | Published 2017-12-27 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/nonich References: [nonichhouse](https://nonichhouse.com/) & [kickstarter](https://www.kickstarter.com/projects/414490928/nonich-high-fashion-and-philanthropy-is-the-only-w?ref=discovery&term=Fashion) Nonich is a fashion brand that was created by two teenagers who just began college, and the brand has quickly grown to success with its Japanese streetwear, Western European and Americana inspirations. The brand aims to change the perception of [luxury fashion](https://www.trendhunter.com/trends/kzk-studio) by creating its own "culture hub," both online and in the real world, that showcases art, news and philanthropy on top of fashion. It is currently fundraising on Kickstarter to meet this goal, to produce enough orders for the luxury retailers looking to sell its items, and to create its own independent flagship store. By combining [luxury youth fashion](https://www.trendhunter.com/trends/youthfocused-fashion-brand) with [philanthropic incentives](https://www.trendhunter.com/trends/philanthropic-partnership), Nonich is slowly building itself as a brand with multiple identities in one, rather than as a fashion brand alone. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 76% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### What's Driving This Trend - **Philanthropic Luxury Fashion:** Nonich combines luxury fashion with philanthropic incentives to create a brand with multiple identities. - **Creating a Culture Hub:** Nonich aims to create a culture hub both online and in real-world to showcase art, news, and philanthropy on top of fashion. - **Youth-driven Fashion Brands:** Nonich, created by two teenagers, combines Japanese streetwear with Western European and Americana inspirations for a unique, youth-driven fashion brand. ### Who This Affects Most - **Fashion Retail:** Luxury retailers can benefit from selling Nonich's unique anime-inspired streetwear with philanthropic underpinnings. - **Online Media:** Nonich aims to create an online culture hub, showcasing news, art, and philanthropy on top of fashion. - **Philanthropy:** Nonich combines fashion and philanthropy, offering innovative ways for luxury fashion brands to give back to their communities. ## Related on Trend Hunter - [Sustainably-Focused Experimental Fashion](https://www.trendhunter.com/trends/upcycled-fashion-collection.md) - [Luxury Fashion Company NFTs](https://www.trendhunter.com/trends/fashion-company-nfts.md) - [Philanthropic Kid Fashion Brands](https://www.trendhunter.com/trends/black-week-2024.md) - [Inclusive Wardrobe Staples](https://www.trendhunter.com/trends/normform.md) - [Luxe Monochromatic Basics](https://www.trendhunter.com/trends/every-other-thursday.md) - [Youth-Focused Fashion Brands](https://www.trendhunter.com/trends/youthfocused-fashion-brand.md) - [Luxury Slow Fashion Brands](https://www.trendhunter.com/trends/kzk-studio.md) - [Jacket Rehoming Charity Iniatitives](https://www.trendhunter.com/trends/nocoldshoulder.md) - [Gen X-Targeted Fashion Labels](https://www.trendhunter.com/trends/regalo-studios.md)