# Timeless Anti-Theft Bags Studio Aubergine Launched the Noni Backpack For Everyday Essentials By Grace Mahas | Published 2019-07-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/noni-backpack References: [kickstarter](https://www.kickstarter.com/projects/nonibackpack/noni-backpack-moving-with-ease?ref=2wolay&token=7d9c864c) Studio Aubergine, a Singapore-based company, recently announced the launch of its new Noni Backpack that was designed with everyday essentials in mind. The backpack is made from [eco-friendly Tyvek material](https://www.trendhunter.com/trends/ecofrico) and boasts a timeless look. The Noni Backpack is ultra-light, making it ideal for commuters and travelers. It also features [organizational pockets](https://www.trendhunter.com/trends/matrix-backpack) for even weight distribution and comfort. With [anti-theft technology and secret pockets](https://www.trendhunter.com/trends/slnt-incognito-faraday-backpack), wearers can travel safely while keeping their valuables secure. The zippers feature rings that can be secured at the base with a hook to keep your possessions safe and sound. The Noni Backpack also includes a quick-grab handle and can store a 15-inch laptop. Moreover, the well-crafted backpack is both waterproof and stain proof, letting users bring it anywhere, regardless of the weather. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 27% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Eco-friendly Backpacks:** Opportunity for companies to invest in sustainable materials and design for everyday essentials. - **Anti-theft Technology:** Potential for innovation in safe and secure storage solutions for personal belongings. - **Waterproof and Stain Proof:** Demand for durable and weather-resistant bags suitable for various environments and conditions. ### Where This Applies - **Fashion Accessories:** Companies can explore eco-friendly and secure backpacks as a fashionable accessory. - **Travel and Tourism:** Opportunity for travel gear companies to offer innovative anti-theft and waterproof backpacks for tourists. - **Technology and Security:** Demand for tech-infused solutions to enhance anti-theft features and protection for personal belongings. ## Related on Trend Hunter - [Minimalist Commuter Backpacks](https://www.trendhunter.com/trends/minimalist-commuter-backpack.md) - [Contemporary Travel Backpacks](https://www.trendhunter.com/trends/bis-classic-backpack.md) - [Customizable Expansion Traveler Packs](https://www.trendhunter.com/trends/nectrum-wingpack.md) - [One-Touch Access Backpacks](https://www.trendhunter.com/trends/watson-the-pack-30.md) - [Ultra-Compact Backpack Designs](https://www.trendhunter.com/trends/nanobag-daypack.md) - [Ultra-Versatile Laptop Bags](https://www.trendhunter.com/trends/stylish-laptop-backpack.md) - [Minimalist Accordion-Style Backpacks](https://www.trendhunter.com/trends/lundi-rubens-backpack.md) - [Ultra-Compact Packable Backpacks](https://www.trendhunter.com/trends/nanobag-1.md) - [Low-Profile Connectivity-Blocking Backpacks](https://www.trendhunter.com/trends/slnt-incognito-faraday-backpack.md)