# Successful Kimchi Ramen Debuts Nongshim Launches a Kimchi-Flavored Ramen Post-K-Pop Demon Hunters By Kanesa D | Published 2025-11-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nongshim-3 References: [koreajoongangdaily.joins](https://koreajoongangdaily.joins.com/news/2025-11-09/business/industry/Nongshim-to-launch-new-kimchiflavored-ramyeon-after-success-of-KPop-Demon-Hunters-collaboration/2440003) & [eng.nongshim](https://eng.nongshim.com/main/index)  [Nongshim](https://www.trendhunter.com/trends/nongshim), South Korea’s leading instant noodle brand, is set to introduce a new kimchi-flavored Shin Ramyun this December, following an enthusiastic response to its previous collaboration inspired by [Netflix’s](https://www.trendhunter.com/trends/demon-hunters-cereal) animated hit [KPop: Demon Hunters](https://www.trendhunter.com/trends/kpop-demon-hunters-cereal). The new Shin Ramyun Kimchi Stir Fry will debut on November 24 through Emart stores in Korea before expanding globally, starting with Australia and Taiwan. This limited-edition release blends Shin Ramyun’s signature spice with the tangy depth of kimchi. Nongshim’s global profile has surged thanks to its creative partnerships and pop-culture tie-ins. Notably, earlier this year, two limited-edition K-Pop: Demon Hunters cup noodle collaborations featuring the film’s girl group HUNTR/X /X quickly sold out. The film itself even nods to Korean snack culture, spotlighting foods reminiscent of Nongshim’s most iconic products. Image Credit: Nongshim ## Trend Insights (Trend Hunter) - Score: 7.4/10 - Popularity: 80% | Activity: 86% | Freshness: 55% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Fusion Flavors:** The amalgamation of Shin Ramyun's signature spice with the savory tang of kimchi represents a growing trend towards fusion flavors that appeal to global palates. - **Pop-culture Collaborations:** Collaborations with popular media like K-Pop: Demon Hunters showcase a trend where food brands leverage cultural phenomena to boost product appeal and market penetration. - **Limited Edition Releases:** Creating excitement through limited-edition product launches fuels consumer demand and provides opportunities for brands to capitalize on exclusive offerings. ### Where This Applies - **Instant Noodles:** The instant noodle industry is ripe for innovation with the introduction of novel flavors like kimchi, catering to diverse taste preferences and expanding international reach. - **Food and Beverage:** A focus on cross-cultural flavor innovation in the food and beverage industry can disrupt traditional offerings, opening avenues for new product developments. - **Entertainment Marketing:** The increasing overlap between the entertainment and marketing industries presents opportunities for inventive brand collaborations that resonate with media-savvy consumers. ## Related on Trend Hunter - [Spicy Boba Ramen Kits](https://www.trendhunter.com/trends/boba-ramen.md) - [Ultra-Flavorful Bone Broth Ramens](https://www.trendhunter.com/trends/bone-broth-ramen.md) - [Broth-Less Ramen Noodle Dishes](https://www.trendhunter.com/trends/chili-garlic-ramen.md) - [Restaurant-Inspired Instant Noodle Cups](https://www.trendhunter.com/trends/itsu-noodles-broth.md) - [Authentic Asian Noodle Ranges](https://www.trendhunter.com/trends/lee-kum-kee-noodles.md) - [Free-From Ramen Cups](https://www.trendhunter.com/trends/chicken-bone-broth-ramen-cup.md) - [Spicy Wavy Noodles](https://www.trendhunter.com/trends/nissin-geki.md) - [Festive Noodle Bowl Deals](https://www.trendhunter.com/trends/noodles-company-holiday.md) - [Nostalgic Beef-Based Ramens](https://www.trendhunter.com/trends/samyang.md)