# Illustrated Loose Leaf Branding Nongfu Spring Oriental Tea Packaging Features Cultural Cartoons By Amelia Roblin | Published 2011-06-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/nongfu-spring-oriental-tea-packaging References: [thedieline](http://www.thedieline.com/blog/2011/6/2/oriental-leaf-tea.html) & [pearlfisher](http://www.pearlfisher.com/) Despite technology's influence on animation, the hand-drawn medium continues to charm. Nongfu Spring Oriental Tea packaging is an example of how the [illustrated aesthetic](https://www.trendhunter.com/trends/the-snoopy-collection) is as appealing today as it ever was. The [liquid ready-to-drink oriental leaf tea](https://www.trendhunter.com/trends/cup-ji) has been dressed up with delightful labels by [Pearlfisher](https://www.trendhunter.com/trends/snow-beer) graphic design. The brand identity aims to strike a harmony between Eastern and Western artistic motifs and symbols, all the while celebrating the vibrant history of Asia as the home of enthusiastic tea-drinking people. One of the loveliest symbols of brew-related internationalism is the beautifully drawn tall ship. Meant to represent the oceanic journey from China to Britain, with delicate herbal cargo which was eagerly adopted into English culture. Nongfu Spring Oriental Tea packaging may contain a more contemporary version, but the story behind its appeal is timeless. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 50% | Activity: 17% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Hand-drawn Packaging:** Businesses can attract customers with a charming and unique packaging style that highlights their brand and values. - **Cultural and Historical Themes:** Brands can leverage the appealing and timeless appeal of cultural and historical symbolism to convey their message and connect with their audience. - **East Meets West Design:** Companies can create packaging designs that successfully blend Eastern and Western artistic motifs and symbolism to represent their brand as a global entity. ### Sectors Adopting This - **Beverage:** Beverage companies can create packaging designs that stand out on the crowded shelves and communicate their unique brand story to consumers. - **Graphic Design:** Graphic design firms that specialize in hand-drawn, culturally relevant packaging have significant opportunities to create unique packaging designs for their clients. - **Food Industry:** Food companies can leverage cultural and historical symbolism to tell their story and appeal to customers looking for products that offer more than just sustenance. ## Related on Trend Hunter - [Vibrantly Re-Designed Tea Packaging](https://www.trendhunter.com/trends/chay-tea.md) - [Vibrant Summer Packaging Designs](https://www.trendhunter.com/trends/first-harvest-green-tea.md) - [Tea Leaf Refreshment Branding](https://www.trendhunter.com/trends/lipton-ice-tea-branding.md) - [Playful Tea Packaging](https://www.trendhunter.com/trends/onetotea.md) - [Natural Plant Beverages](https://www.trendhunter.com/trends/natural-plant-beverages.md) - [Cigarette-Style Tea Boxes](https://www.trendhunter.com/trends/und.md) - [Comic Strip Milk Bottles](https://www.trendhunter.com/trends/seki-milk.md) - [Heritage Brand Updates](https://www.trendhunter.com/trends/comprehensive-brand-transformation.md) - [Rebranded Fizzy Tea Packaging](https://www.trendhunter.com/trends/teakoe.md)