# Virtual Tissue Rolls Charmin Created Digital Assets in the Form of "Non-Fungible Toilet Paper" By Laura McQuarrie | Published 2021-03-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/nonfungible-toilet-paper References: [wersm](https://wersm.com/charmin-joins-the-nft-craze-with-toilet-paper-artwork/) & [rarible](https://rarible.com/charmin) NFTs (non-fungible tokens) are suddenly selling for millions of dollars and [Charmin](https://www.trendhunter.com/trends/forevr-roll) is tapping into the ever-growing demand for digital assets with Non-Fungible Toilet Paper or "NFTP," as the brand calls it There are five virtual roll designs that are up for auction on Rarible and the NFTP comes with a physical display that can be used to accent bathrooms. All proceeds from the sales of Charmin's Non-Fungible Toilet Paper will go towards supporting Direct Relief. As it stands, the highest bids for the digital assets are well over $4,400. NFTs appeal to brands that are tapped into Internet culture and aside from supporting brand-building, the [cryptocurrency collectibles](https://www.trendhunter.com/trends/nft-energy) have the potential to satisfy the desires for exclusivity and ownership. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 46% | Activity: 59% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What's Driving This Trend - **NFT Brand Activism:** The trend of using NFTs for brand activism and charitable causes, like Charmin's Non-Fungible Toilet Paper that supports Direct Relief. - **Virtual Product Offerings:** The trend of creating digital assets, like Charmin's Non-Fungible Toilet Paper, to offer alongside physical products or as standalone virtual offerings. - **Nfts in Unexpected Industries:** The trend of incorporating NFTs into industries, like Charmin's toilet paper, that may not have initially seemed compatible with cryptocurrency collectibles. ### Who This Affects Most - **Consumer Goods:** Consumer goods companies can explore virtual offerings, like Charmin's Non-Fungible Toilet Paper, to enhance their brand and tap into NFT markets while supporting charitable causes. - **Non-profits:** Non-profit organizations can explore creating NFTs that directly support their causes, as Charmin's Non-Fungible Toilet Paper auctions are supporting Direct Relief. - **Art and Collectibles:** The art and collectibles industry can explore incorporating unexpected elements, such as virtual toilet paper, into their offerings to attract a wider range of collectors and boost sales. ## Related on Trend Hunter - [Endless Toilet Paper Rolls](https://www.trendhunter.com/trends/forevr-roll.md) - [Candy Wrapper NFTs](https://www.trendhunter.com/trends/best-dad-jokes.md) - [NFT-Based Physical Packaging](https://www.trendhunter.com/trends/natural-abundance.md) - [Exclusive Edible NFTs](https://www.trendhunter.com/trends/edible-nft.md) - [Mascot NFT Collections](https://www.trendhunter.com/trends/nft-collections.md) - [Phygital Luxury Trunks](https://www.trendhunter.com/trends/treasure-trunks.md) - [Over-the-Counter NFTs](https://www.trendhunter.com/trends/over-the-counter-nfts.md) - [Accessible Brand NFTs](https://www.trendhunter.com/trends/twisted-tea.md) - [Phygital NFT Donuts](https://www.trendhunter.com/trends/cronutr.md)