# Fragrance Store Interiors NONFICTION New York by Charlap Hyman & Herrero Uses Rose Motifs By Amy Duong | Published 2026-04-20 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/nonfiction-new-york References: [ch-herrero](https://www.ch-herrero.com/)  NONFICTION New York, designed by Charlap Hyman & Herrero, is located at 38 Orchard Street in Manhattan’s Lower East Side as the brand’s [first US retail space](https://www.trendhunter.com/trends/dossier-flagship-boutique). The interior pairs limewashed walls with glossy oxblood floor tiles, creating contrast across surfaces. A tiled niche featuring a hand-painted black rose motif by artist Pilar Almon is integrated into the space, alongside geometric elements including a triangular entrance structure and a mirrored column with amber lighting. The store includes a [mix of furniture from different periods](https://www.trendhunter.com/trends/contemporary-luxury), such as an 18th-century Queen Anne candlestand and a contemporary mahogany table by Doug McCollough. Display areas present the brand’s [full fragrance lineup](https://www.trendhunter.com/trends/voyages-by-nest), including 22 signature scents, along with a New York-exclusive perfume tag featuring the rose motif. The layout organizes retail and display elements across a single open plan, combining shelving, tables, and architectural features within the same interior. Image Credit: Sean Davidson ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 49% | Activity: 41% | Freshness: 72% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What Makes This Trend Stand Out - **Heritage-contemporary Fusion:** Combining period antiques with modern custom pieces creates opportunities for hybrid retail environments that reframe brand heritage through contemporary context. - **Artist-branded Retail Motifs:** Artist-created signature motifs integrated into store fixtures enable narrative-driven product exclusives tied to locality and limited-edition storytelling. - **Integrated Architectural Display:** Blurring the line between architecture and merchandising through structural displays and built-in niches allows products to function as part of the spatial composition rather than standalone items. ### Sectors Adopting This - **Luxury Fragrance Retail:** Boutique perfume sellers can leverage curated interiors and exclusive scent motifs to differentiate product lines and command premium pricing. - **Interior Design and Fit-out:** Design firms focusing on bespoke retail buildouts gain potential by offering integrated sculptural elements and artist collaborations that become part of the brand identity. - **Artisan Home Furnishings:** Makers of bespoke furniture and decorative tiles can capitalize on demand for one-of-a-kind pieces that bridge historic craftsmanship and contemporary retail aesthetics. ## Related on Trend Hunter - [Patterned Suede Shoes](https://www.trendhunter.com/trends/yeseyesee-x-clarks-originals.md) - [Espadrille Leather Sneakers](https://www.trendhunter.com/trends/clot-x-adidas-3.md) - [Designer-Forward Bass Designs](https://www.trendhunter.com/trends/thunderbird-bass.md) - [Cord-Structured Sneakers](https://www.trendhunter.com/trends/uneek-360.md) - [Strap Closure Sneakers](https://www.trendhunter.com/trends/future-sneaker.md) - [Paisley Canvas Sneakers](https://www.trendhunter.com/trends/ron-herman-x-vans.md) - [Otanical Mural Wallpapers](https://www.trendhunter.com/trends/eterna-nouveau.md) - [Workwear Art Capsules](https://www.trendhunter.com/trends/dickies-x-semoh.md) - [Soft Friction-Fit Chairs](https://www.trendhunter.com/trends/rawedges.md)