# Regional E-Commerce Services Changes Amazon Won't Deliver Non-Essential Goods in France and Italy By Daniel Johnson | Published 2020-03-24 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/nonessential-goods References: [engadget](https://www.engadget.com/2020-03-22-amazon-stops-taking-orders-for-some-non-essentials-in-france-and.html) & [aboutamazon](https://www.aboutamazon.com/) [Amazon](https://www.trendhunter.com/trends/amazon-1) is no longer taking orders for non-essential goods in France and Italy, in order to free up capacity to complete deliveries of essential goods in areas with many COVID-19 cases. The e-commerce giant did not indicate what goods will be deemed essential, and which ones won't, however, it is speculated that [groceries, health products](https://www.trendhunter.com/trends/amazon-grocery), household items, and personal care products will all be deemed essential. Amazon customers in those areas can still purchase non-essential goods that are delivered through a third-party company. The decision to no longer deliver non-essential goods in highly affected areas will help to ensure that people will be able to meet their basic needs through deliveries. [E-Commerce companies](https://www.trendhunter.com/trends/bloomreach-expands) are also ideal for individuals self-isolating, as it eliminates the need for any travel. Image Credit: Shutterstock ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 47% | Activity: 76% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Market](https://www.trendhunter.com/market) ## Key Themes ### Key Themes Behind This Trend - **Increased Demand for Essential Goods:** The prioritization of essential goods by Amazon highlights the increased demand for products that are considered essential during the COVID-19 pandemic, creating opportunities for businesses to innovate in the production and distribution of essential goods. - **Third-party Delivery Services:** The reliance on third-party delivery companies for non-essential goods showcases the potential for growth in the third-party delivery services industry, providing opportunities for businesses to offer specialized services and expand their customer base. - **E-commerce for Self-isolation:** The surge in e-commerce usage due to self-isolation measures presents an opportunity for businesses to enhance their online platforms, improve user experience, and explore new strategies to cater to the growing demand for contactless shopping. ### Where This Applies - **Essential Goods Manufacturing:** With the increased demand for essential goods, there is a potential for disruptive innovation in the essential goods manufacturing industry, such as the development of sustainable and efficient production methods to meet the growing consumer needs. - **Third-party Delivery Services:** The reliance on third-party delivery services presents opportunities for disruptive innovation in the industry, including the implementation of advanced tracking systems, delivery optimization algorithms, and seamless integration with e-commerce platforms. - **E-commerce Platforms:** The surge in e-commerce usage calls for disruptive innovation in the e-commerce platform industry, including the development of innovative features, personalized recommendations, and streamlined checkout processes to enhance the overall shopping experience. ## Related on Trend Hunter - [E-Cargo Delivery Bikes](https://www.trendhunter.com/trends/amazon-1.md) - [30-Minute eCommerce Deliveries](https://www.trendhunter.com/trends/amazon-now-delivery-service.md) - [Grocery Delivery Service Expansions](https://www.trendhunter.com/trends/gopuff-1.md) - [Speedy eCommerce Produce Deliveries](https://www.trendhunter.com/trends/amazon-sameday-delivery.md) - [South African Retail Expansions](https://www.trendhunter.com/trends/amazon-8.md) - [Speedy UK Grocery Deliveries](https://www.trendhunter.com/trends/gopuff-3.md) - [Grocery Delivery Service Expansions](https://www.trendhunter.com/trends/uber-eats-grocery-experience.md) - [Low Cost E-Commerce Shops](https://www.trendhunter.com/trends/amazon-lowcost-store.md) - [Virtual eCommerce Health Services](https://www.trendhunter.com/trends/amazon-clinic.md)