# Oat-Based Yogurts Dairy Brand Valio's 'Oddlygood' Non-Dairy Yogurt is Made with Finnish Oats By Laura McQuarrie | Published 2018-01-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nondairy-yogurt References: [vegnews](http://vegnews.com/articles/page.do?pageId=10604&catId=1) & [valio](https://www.valio.com/articles/valio-introduces-valio-oddlygood-non-dairy-product-range-made-from-finnish-oats/?Domain=ValioDotCom&osio=ComNews) [Valio](https://www.trendhunter.com/trends/finlandia-cheeses) is a Finnish dairy manufacturer that recently came out with its own line of non-dairy yogurt products, driven by an increased consumer demand for greater plant-based options. While there are some [dairy-free yogurts](https://www.trendhunter.com/trends/unsweetened-plain-greek-style-yogurt) on the market that are made with nuts or soy, this one appeals to both vegans and those with dietary sensitivities. The Oddlygood line made with locally sourced Finnish oats includes plain, vanilla and dark cocoa [oat milk varieties](https://www.trendhunter.com/trends/country-delight-oat-beverage), as well as other vibrant fruit flavors such as blueberry, raspberry, mango and strawberry. After the Oddlygood line is debuted in Finland in the new year, Valio has plans to introduce it to Sweden in the spring. Like Valio, other global leaders in the dairy industry are exploring the benefits of offering plant-based creations by introducing their own products and acquiring other food start-ups that have already been established as experts in the category. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 88% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Yogurts:** The increased consumer demand for plant-based options presents an opportunity for dairy brands to create and market non-dairy yogurt products. - **Locally Sourced Ingredients:** Using locally sourced ingredients, like Finnish oats, can appeal to consumers who prioritize sustainability and support for local farmers. - **Expansion Into New Markets:** Introducing non-dairy yogurt products to new markets, such as Sweden, allows dairy companies to tap into a growing global demand for plant-based alternatives. ### Where This Applies - **Dairy Manufacturing:** Dairy manufacturers can explore the opportunity of creating their own line of non-dairy yogurt products to cater to the increasing demand for plant-based options. - **Plant-based Food:** The plant-based food industry can benefit from partnerships or acquisitions with dairy companies to expand their product offerings and expertise in non-dairy yogurt. - **Food Distribution:** Food distributors can seek out partnerships with dairy brands to introduce non-dairy yogurt products to new markets and meet the rising demand for plant-based alternatives. ## Related on Trend Hunter - [Dairy-Like Oat Yogurt Ranges](https://www.trendhunter.com/trends/fazer-aito-smooth.md) - [Family-Friendly Dairy-Free Yogurts](https://www.trendhunter.com/trends/dairyfree-yogurt-range.md) - [Fruity Plant-Based Yogurts](https://www.trendhunter.com/trends/vitasoy.md) - [Dual Plant Milk Yogurts](https://www.trendhunter.com/trends/oat-coconut-yoghurt.md) - [Dairy-Free Icelandic Yogurts](https://www.trendhunter.com/trends/oatmilk-skyr.md) - [Nutrient-Dense Dairy-Free Yogurts](https://www.trendhunter.com/trends/dairyfree-yogurts.md) - [Dairy-Free Yogurt Pots](https://www.trendhunter.com/trends/dairyfree-yog-pots.md) - [Flavorful Plant-Based Yogurts](https://www.trendhunter.com/trends/oatly-oatgurt.md) - [Probiotic Dairy-Free Yogurt Products](https://www.trendhunter.com/trends/probiotic-yogurt-alternative.md)