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# Strawberry Streusel Ice Creams
Baskin-Robbins' Non-Dairy Strawberry Streusel is Made with Oat Milk

By Laura McQuarrie | Published 2021-04-28 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/nondairy-strawberry-streusel
References: [cdn.livekindly.co](https://cdn.livekindly.co/baskin-robbins-vegan-ice-cream-oat-milk/) & [news.baskinrobbins](https://news.baskinrobbins.com/blog?c=24629)

[Baskin-Robbins](https://www.trendhunter.com/trends/nondairy-smoothies) has been scooping vegan ice cream flavors for a few years now, and the brand is now introducing an all-new May Flavor of the Month, Non-Dairy Strawberry Streusel, with a different base. Previously, Baskin-Robbins released [plant-based treats](https://www.trendhunter.com/trends/pols-ice-cream) with a coconut oil and almond butter base and its new treat features creamy oat milk.

Non-Dairy Strawberry Streusel, the first oat milk-based frozen treat from Baskin-Robbins incorporates berry, cinnamon granila and crumbly streusel.

Baskin-Robbins is planning to introduce even more frozen dessert flavors made with oat milk later this year. Shannon Blakely, Vice President of Marketing & Culinary, Baskin-Robbins told [LIVEKINDLY](https://www.trendhunter.com/trends/frys-plantbased-nuggets), "with so many people living plant-based or flexitarian lifestyles today, we couldn’t be more excited to launch our new oat milk-based option."

## Trend Insights (Trend Hunter)

- Score: 4.2/10
- Popularity: 39% | Activity: 78% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Plant-based Ice Cream:** Possibility for introducing more flavors of vegan and dairy-free ice creams made with alternative bases and flavors.
- **Oat Milk Products:** Opportunity to diversify the market on oat milk-based frozen desserts and other dairy-alternative products.
- **Sustainable Packaging:** New products and services in the food industry to solve the environmental concerns raised by product packaging.

### Who This Affects Most

- **Plant-based Food:** Possible market expansion with diverse dairy-free frozen desserts and other vegan food products.
- **Alternative Dairy Products:** Companies could venture into oat milk frozen desserts and other dairy-alternative products.
- **Environmentally-friendly Packaging:** New products and services for providing sustainable packaging materials for food products.

## Related on Trend Hunter

- [Oat Milk-Based Vegan Desserts](https://www.trendhunter.com/trends/vegan-frozen-dessert-line.md)
- [Crowd-Pleasing Non-Dairy Desserts](https://www.trendhunter.com/trends/strawberry-cheezecake.md)
- [Frozen Oat Milk Cakes](https://www.trendhunter.com/trends/nondairy-dessert-cakes.md)
- [Fruit-Forward Dairy-Free Smoothies](https://www.trendhunter.com/trends/nondairy-smoothies.md)
- [Vegan-Friendly Frozen Desserts](https://www.trendhunter.com/trends/2025-dairy-free-decadence-series.md)
- [Oat-Based Frozen Desserts](https://www.trendhunter.com/trends/oat-based-1.md)
- [Decadent Vegan Frozen Treats](https://www.trendhunter.com/trends/dairyfree-decadence-series.md)
- [Dairy-Free Frozen Dessert Collections](https://www.trendhunter.com/trends/dairy-free-decadence-series.md)
- [Strawberry-Themed Ice Cream Menus](https://www.trendhunter.com/trends/baskinrobbins-national-strawberry-month.md)