# Protein-Enhanced Oat Milks Trader Joe's Has a New Non-Dairy Oat Beverage with Pea Protein By Katherine Pendrill | Published 2023-01-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nondairy-oat-beverage-with-pea-protein References: [traderjoes](https://www.traderjoes.com/home/products/pdp/non-dairy-oat-beverage-with-pea-protein-073940)  If you're looking to add a little oomph to your next smoothie, look no further than [Trader Joe's](https://www.trendhunter.com/trends/nondairy-oat-beverage-unsweetened-vanilla) brand-new Non-Dairy Oat Beverage with Pea Protein. Just like Trader Joe’s original Non-Dairy Oat Beverage the new drink is a milk-like beverage made from water and hydrolyzed oats. However, the new Non-Dairy Oat Beverage with Pea Protein product also features the addition of high-quality, [plant-based protein from yellow peas](https://www.trendhunter.com/trends/organic-pea-protein-powder). To round out the beverage, Trader Joe's also adds cane sugar, a pinch of salt, and natural flavors. The result is a creamy blend that's gluten-free, lactose-free, kosher, and vegan. With eight grams of protein per serving, the new Non-Dairy Oat Beverage with Pea Protein the new drink makes a perfect base for shakes, smoothies, or cereal. Or, enjoy a nice cold glass straight up. Image Credit: Trader Joe's ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 63% | Activity: 68% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Protein Milk:** The trend towards incorporating plant-based protein in dairy alternatives, such as oat milk, presents an opportunity for innovation in the plant-based protein and non-dairy industries. - **Hybrid Beverages:** Combining the benefits of different beverage types, such as oat milk and protein shakes, creates a potential for disruption in the beverage industry. - **Health and Wellness Beverages:** Enhancing non-dairy milks with nutritious ingredients, like pea protein, can provide a new avenue for growth in the health and wellness industry. ### Where This Applies - **Plant-based Protein:** The expansion of the non-dairy milk market presents a significant opportunity for growth in the plant-based protein market. - **Non-dairy Milk:** Incorporating plant-based protein, like pea protein, into non-dairy milk products presents a way for companies to differentiate themselves in the non-dairy milk market. - **Nutrition:** The addition of nutritious ingredients, like plant-based proteins, to non-dairy milk products can create a new avenue for growth in the nutrition industry. ## Related on Trend Hunter - [Vanilla-Tinged Oat Beverages](https://www.trendhunter.com/trends/nondairy-oat-beverage-unsweetened-vanilla.md) - [Vegan Chocolate Oat Beverages](https://www.trendhunter.com/trends/nondairy-chocolate-oat.md) - [Pea Protein-Infused Oat Milks](https://www.trendhunter.com/trends/oatmilk-protein.md) - [Chocolate Almond Protein Smoothies](https://www.trendhunter.com/trends/chocolate-almond-protein-smoothie.md) - [Organic Rice-Based Beverages](https://www.trendhunter.com/trends/organic-nondairy-rice-beverage.md) - [Organic Soy Milk Beverages](https://www.trendhunter.com/trends/organic-nondairy-soy-beverage.md) - [Dairy-Free Coconut Milks](https://www.trendhunter.com/trends/organic-nondairy-coconut-beverage.md) - [Almond Butter Protein Smoothies](https://www.trendhunter.com/trends/banana-almond-butter-protein-smoothie.md) - [Oat-Based Protein Drinks](https://www.trendhunter.com/trends/fazer-aito.md)