# Vanilla-Tinged Oat Beverages Trader Joe's Has a New Non-Dairy Oat Beverage Unsweetened Vanilla By Katherine Pendrill | Published 2023-06-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nondairy-oat-beverage-unsweetened-vanilla References: [traderjoes](https://www.traderjoes.com/home/products/pdp/non-dairy-oat-beverage-unsweetened-vanilla-075054)  Upgrade your morning coffee or bowl of cereal with [Trader Joe's](https://www.trendhunter.com/trends/nondairy-oat-beverage-with-pea-protein) new Non-Dairy Oat Beverage Unsweetened Vanilla. While Trader Joe's Non-Dairy Oat Beverage is already a popular option among consumers, now there's a [vanilla version of the signature drink](https://www.trendhunter.com/trends/double-fold-alcohol-free-bourbon-vanilla) available. This plant-based beverage is made by letting the starches in the oats partially break down and then adding a light touch of vanilla. By letting the starches only partially break down, instead of fully, the drink ends up totally free of sugar. Best of all, the new Non-Dairy Oat Beverage Unsweetened Vanilla is incredibly versatile. While it's a natural base for smoothies and batches of overnight oats, it also makes a great addition to [coffee, tea, or cold brew](https://www.trendhunter.com/trends/vanilla-cardamom-cold-brew-coffee) for that little touch of sweetness and added body. Image Credit: Trader Joe's ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 57% | Activity: 79% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Non-dairy Oat Beverages:** Disruptive innovation opportunity: Develop new flavors and variations of non-dairy oat beverages to cater to different consumer preferences. - **Unsweetened Vanilla:** Disruptive innovation opportunity: Create unsweetened vanilla versions of popular food and beverage products to meet the demand for reduced sugar options. - **Plant-based Beverages:** Disruptive innovation opportunity: Explore plant-based alternatives for traditional dairy products to tap into the growing market of consumers seeking dairy-free options. ### Who This Affects Most - **Food and Beverage:** Disruptive innovation opportunity: Develop innovative plant-based alternatives for various food and beverage products to cater to a wider range of dietary preferences. - **Health and Wellness:** Disruptive innovation opportunity: Create healthier versions of popular food and beverage products by offering unsweetened alternatives and focusing on natural ingredients. - **Coffee and Tea:** Disruptive innovation opportunity: Introduce new flavored non-dairy beverages specifically designed for use in coffee and tea, appealing to consumers looking for dairy alternatives. ## Related on Trend Hunter - [Oat-Based Frozen Desserts](https://www.trendhunter.com/trends/nondairy-vanilla-bean-oat-frozen-dessert.md) - [Vegan Chocolate Oat Beverages](https://www.trendhunter.com/trends/nondairy-chocolate-oat.md) - [Protein-Enhanced Oat Milks](https://www.trendhunter.com/trends/nondairy-oat-beverage-with-pea-protein.md) - [Organic Rice-Based Beverages](https://www.trendhunter.com/trends/organic-nondairy-rice-beverage.md) - [Dairy-Free Coconut Milks](https://www.trendhunter.com/trends/organic-nondairy-coconut-beverage.md) - [Organic Soy Milk Beverages](https://www.trendhunter.com/trends/organic-nondairy-soy-beverage.md) - [Gingerbread non-dairy creamers](https://www.trendhunter.com/trends/gingerbread-nondairy-oat-creamer.md) - [Hybrid Oat Milks](https://www.trendhunter.com/trends/lactantia-milk-n-oats.md) - [Oat-Based Chocolate Bars](https://www.trendhunter.com/trends/oat-chocolate-bars.md)