# Frozen Oat Milk Desserts Trader Joe's Non-Dairy Frozen Dessert Features Creamy Oat Milk By Laura McQuarrie | Published 2020-08-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nondairy-frozen-dessert References: [traderjoes](https://www.traderjoes.com/digin/post/strawberry-nondairy-oat-frozen-dessert) Trader [Joe's](https://www.trendhunter.com/trends/mango-blueberry-chia-bowl) new [non-dairy frozen dessert](https://www.trendhunter.com/trends/2025-dairy-free-decadence-series) is free from any kind of milk or cream, yet it is said to have a texture that's as creamy as ever thanks to the inclusion of oat milk. The Strawberry Oat Frozen Dessert boasts a base of crushed oats and water, which is enhanced with other simple ingredients like tapioca syrup, coconut oil and agave as a plant-based and natural sweetener. To further enhance the creamy frozen treat, Trader Joe's included candied strawberry pieces and almond brittle for added taste and texture. Ingredient-conscious consumers will also appreciate that that pink tint of the frozen treat naturally comes from strawberries, beet juice and annatto. Following the rise of oat milk beverages, [oat milk desserts](https://www.trendhunter.com/trends/oatbased-frozen-dessert) are appealing to consumers who are looking for texture-rich treats. Image Credit: Trader Joe’s ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 28% | Activity: 23% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Oat Milk Desserts:** As oat milk continues to grow in popularity, there is a disruptive innovation opportunity for creating unique and flavorful oat milk-based dessert options. - **Non-dairy Frozen Treats:** With the increasing demand for non-dairy options, there is a disruptive innovation opportunity for creating more delicious and creamy non-dairy frozen dessert options such as this one from Trader Joe's. - **Plant-based Sweeteners:** As consumers continue to seek natural sweeteners, there is an opportunity for disruptive innovation in developing new plant-based sweeteners that can be incorporated into frozen desserts and other products. ### Industries Being Reshaped - **Food Manufacturing:** Food manufacturers can capitalize on the trend of oat milk desserts by creating new and innovative products for the growing demographic seeking non-dairy and plant-based options. - **Grocery Retail:** Grocery retailers can take advantage of the demand for non-dairy frozen desserts by introducing products like Trader Joe's oat milk-based frozen dessert and other similar products to meet the needs of their consumers. - **Food Service:** Food service companies can offer unique and delicious oat milk dessert options to customers who want to try something different and healthier from traditional dairy desserts. ## Related on Trend Hunter - [Dairy-Free Ice Cream Sandwiches](https://www.trendhunter.com/trends/oat-nondairy-frozen-dessert-sandwiches.md) - [New Zealand-Inspired Ice Creams](https://www.trendhunter.com/trends/okie-dokie-oat-nondairy-frozen-dessert.md) - [Dairy-Free Frozen Dessert Bars](https://www.trendhunter.com/trends/dairy-free-frozen-dessert-bar.md) - [Oat Milk Mochi Desserts](https://www.trendhunter.com/trends/oat-milk-mochi-dessert.md) - [Oat Milk-Based Vegan Desserts](https://www.trendhunter.com/trends/vegan-frozen-dessert-line.md) - [Decadent Oat-Based Frozen Desserts](https://www.trendhunter.com/trends/hagen-dazs-oat-milk.md) - [Vegan Chocolate Oat Beverages](https://www.trendhunter.com/trends/nondairy-chocolate-oat.md) - [Frozen Oat Milk Cakes](https://www.trendhunter.com/trends/nondairy-dessert-cakes.md) - [Vanilla-Tinged Oat Beverages](https://www.trendhunter.com/trends/nondairy-oat-beverage-unsweetened-vanilla.md)