# Dairy-Free Chocolate Beverages Trader Joe's New Non-Dairy Chocolate Oat Beverage is Great for Kids By Katherine Pendrill | Published 2021-02-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nondairy-chocolate-oat-beverage References: [traderjoes](https://www.traderjoes.com/digin/post/nondairy-chocolate-oat-beverage) If you're looking for a [dairy-free alternative to chocolate milk](https://www.trendhunter.com/trends/sweet-milk-chocolate), [Trader Joe's](https://www.trendhunter.com/trends/organic-nondairy-rice-beverage) has you covered with its new Non-Dairy Chocolate Oat Beverage. Trader Joe's is no stranger to dairy-free beverages and already has a very successful original [Non-Dairy Oat Beverage](https://www.trendhunter.com/trends/gingerbread-nondairy-oat-creamer). As the name suggests, this drink is not actually milk in the traditional sense, but rather a creamy drink made from water and hydrolyzed, whole, rolled oats. The new Non-Dairy Chocolate Oat Beverage is similar to the original, but also includes cocoa, cane sugar, a pinch of salt, some natural flavors, and a bit of gellan gum for thickening and flavor. "The end result is a chocolatey-brown beverage that’s creamy and sweet (but not too sweet), and, when chilled, surprisingly refreshing," Trader Joe's explains. Image Credit: Trader Joe's ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 52% | Activity: 63% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Dairy-free Beverages:** The rise in popularity of dairy-free drinks is driving companies to create alternatives that cater to diverse dietary needs. - **Non-dairy Milk Alternative:** The development of non-dairy milk alternative drinks is creating new opportunities for companies to expand their product lines and reach different markets. - **Healthy Chocolate Beverages:** The demand for healthier alternatives to traditional chocolate milk is driving innovation in the chocolate beverage industry. ### Where This Applies - **Food and Beverage:** Companies in the food and beverage industry can capitalize on the growing trend towards dairy-free drinks by developing innovative, healthy and delicious milk alternatives. - **Plant-based Products:** Plant-based products can gain an advantage by offering healthy and delicious alternatives to traditional dairy-derived products. - **Health and Wellness:** The health and wellness industry can leverage the growing demand for healthier dairy-free food and beverage options by creating products that cater to specific dietary needs. ## Related on Trend Hunter - [Vegan Chocolate Oat Beverages](https://www.trendhunter.com/trends/nondairy-chocolate-oat.md) - [Oat-Based Chocolate Bars](https://www.trendhunter.com/trends/oat-chocolate-bars.md) - [Organic Rice-Based Beverages](https://www.trendhunter.com/trends/organic-nondairy-rice-beverage.md) - [Dairy-Free Coconut Milks](https://www.trendhunter.com/trends/organic-nondairy-coconut-beverage.md) - [Vanilla-Tinged Oat Beverages](https://www.trendhunter.com/trends/nondairy-oat-beverage-unsweetened-vanilla.md) - [Organic Soy Milk Beverages](https://www.trendhunter.com/trends/organic-nondairy-soy-beverage.md) - [Oat-Based Frozen Desserts](https://www.trendhunter.com/trends/nondairy-vanilla-bean-oat-frozen-dessert.md) - [Crispy Rice Chocolate Bars](https://www.trendhunter.com/trends/oat-chocolate-bars-with-crispy-rice-cocoa-nibs.md) - [Protein-Enhanced Oat Milks](https://www.trendhunter.com/trends/nondairy-oat-beverage-with-pea-protein.md)