# Collaborative Non-Alcoholic Wines Chef Cat Cora & Miller Family Wine Company Launched a New Brand By Laura McQuarrie | Published 2022-01-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nonalcoholic-wine References: [prnewswire](https://www.prnewswire.com/news-releases/miller-family-wine-company-launches-new-non-alcoholic-wine-brand-in-collaboration-with-celebrity-chef-cat-cora-301452514.html) & [catcora](https://catcora.com/)  With the rise of the NA spirits category, non-alcoholic wines are becoming more and more in demand, and [Hand on Heart](https://www.trendhunter.com/trends/hand-pulled-noodle-kit) is a new wine venture from the [Miller Family Wine Company](https://www.trendhunter.com/trends/hand-on-heart) and celebrity chef Cat Cora. This collection of [premium, non-alcoholic wines](https://www.trendhunter.com/trends/premium-alcohol-removed-wine) taps into the Miller Family Wine Company's expertise in making high-quality wines and for the first time ever, it is venturing into the non-alcoholic space. With a focus on quality and taste, Hand on Heart caters to "wine lovers who are looking for an occasional change of pace but don't want to compromise on taste." With cutting-edge technology to gently remove the alcohol content in wine, all the while preserving aromas, flavors and mouthfeel, Hand on Heart elevates the non-alcoholic beverage category with its own Chardonnay, Cabernet Sauvignon and Rosé. Notably, the brand's options are lower in lower in sugar, calories, and carbs than most other zero- and low-alcohol beverages ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 41% | Activity: 44% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Non-alcoholic Beverage Alternatives:** An opportunity for beverage companies to create new and improved non-alcoholic options to cater to consumers looking for occasional change but not wanting to compromise taste. - **Non-alcoholic Wine:** An opportunity for wine companies to enter the fast-growing non-alcoholic beverage space by using cutting-edge technology to gently remove alcohol content. - **Low-sugar Non-alcoholic Beverages:** An opportunity for beverage companies to tap into the trend of low-sugar, low-calorie, and low-carb options in the non-alcoholic beverage industry. ### Sectors Adopting This - **Beverage Industry:** An opportunity for the beverage industry to capitalize on the trend of non-alcoholic beverage alternatives and low-sugar beverages. - **Wine Industry:** An opportunity for the wine industry to expand its reach into the fast-growing non-alcoholic beverage market with innovative technology. - **Celebrity Endorsements:** An opportunity for celebrities and influencers to endorse and collaborate with beverage companies to introduce new and innovative products in the non-alcoholic beverage industry. ## Related on Trend Hunter - [Premium Alcohol-Free Wines](https://www.trendhunter.com/trends/hand-on-heart.md) - [Uncompromising Alcohol-Removed Wines](https://www.trendhunter.com/trends/non-alcoholic-wine-collection.md) - [Non-Alcoholic Wine Sets](https://www.trendhunter.com/trends/just-enough-wines-the-na-set.md) - [Elevated Alcohol-Free Wine Collections](https://www.trendhunter.com/trends/hardys-zero.md) - [Alcohol-Free Canned Wines](https://www.trendhunter.com/trends/sipclean.md) - [Traceable Non-Alcoholic Wines](https://www.trendhunter.com/trends/studio-null.md) - [Approachable NA Wines](https://www.trendhunter.com/trends/relax-alcohol-removed-wines.md) - [Alcohol-Free Organic Wines](https://www.trendhunter.com/trends/sobriety-society.md) - [French Non-Alcoholic Wine Collections](https://www.trendhunter.com/trends/nonalcoholic-wine-collection.md)