# Dealcoholized Wheat Beers Krombacher's Non-Alcoholic Wheat Beer is Flavorful and Aromatic By Laura McQuarrie | Published 2019-04-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nonalcoholic-wheat-beer References: [barmagazine](https://barmagazine.co.uk/krombacher-strengthens-non-alcoholic-beer-selection/) & [krombacher](https://www.krombacher.com/en/german-beer/krombacher-non-alcoholic/wheat-non-alcoholic) After launching a Low Alcohol Pils, Krombacher is now introducing a Non-Alcoholic Wheat Beer that comes in at less than 0.5% ABV. Like the alcoholic Krombacher Wheat Beer, this non-alcoholic beer is brewed with Hallertau hops and fresh mountain spring water, and is gently dealcoholized with the same process used for the non-alcoholic Pils. Krombacher Non-Alcoholic Wheat Beer is said to have notes that are light, hoppy and malty, as well as a fresh and banana-like aroma. As consumers who are drawn to [non-alcoholic products](https://www.trendhunter.com/trends/refreshing-nonalcoholic-beer) are not looking to get intoxicated, they are intrigued by other aspects of non-alcohol products. In the case of this Non-Alcoholic Wheat Beer, Krombacher describes that the product boasts a "full-bodied, fruity wheat flavor as well as the nutritional values make for an [ideal alternative for sports](https://www.trendhunter.com/trends/michelob-ultra-zero)." ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 11% | Activity: 7% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Non-alcoholic Beers:** The rising health consciousness of the market prompts the need for innovative non-alcoholic beverages. - **Dealcoholized Beverages:** The demand for beverages with lower ABV content creates an opportunity for dealcoholized beverage options. - **Low Alcohol Craft Beer:** Breweries committed to craft beer promotion can find new markets by creating low alcohol offerings. ### Who This Affects Most - **Brewing Industry:** Breweries can expand their market by brewing low-alcohol or non-alcoholic options for the health-conscious or non-drinking segments. - **Sports Nutrition Industry:** The low ABV content of non-alcoholic beers can potentially provide sports drink brands creating an all-natural, nutritious beverage alternative. - **Hospitality Industry:** Dealcoholized and low-alcohol drink options can provide a new revenue stream to hospitality industry businesses catering to customers seeking health-conscious and non-alcoholic alternatives to alcohol. ## Related on Trend Hunter - [Booze-Free Fusion Beers](https://www.trendhunter.com/trends/weizen-radler.md) - [Zero-Alcohol Wheat Beers](https://www.trendhunter.com/trends/zero-gravity-af.md) - [Crisp Non-Alcoholic Lagers](https://www.trendhunter.com/trends/nonalcoholic-lagers.md) - [Non-Alcoholic Craft Beers](https://www.trendhunter.com/trends/shiner-bock.md) - [Zero-Alcohol Lagers](https://www.trendhunter.com/trends/staropramen-00.md) - [Flavorful Non-Alcoholic Beers](https://www.trendhunter.com/trends/favorful-nonalcoholic-beer.md) - [Familiar Alcohol-Free Beers](https://www.trendhunter.com/trends/nonalcoholic-beers.md) - [Low-Calorie Non-Alcoholic Brews](https://www.trendhunter.com/trends/partake-brewing.md) - [Flavored Non-Alcoholic Beers](https://www.trendhunter.com/trends/heineken-00-flavored.md)